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Mondavi Case

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Mondavi Case
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|Robert Mondavi Corporation ( RMC ) |
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|By: |
|July 18, 2012 |
|J401 Section 9864 |

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In 1966, Robert Mondavi commenced the Robert Mondavi Winery and created an empire. With passion and conviction, he produced quality wine and began effective marketing to create a superior brand image to rival existing premium wineries. Mondavi’s vision was to, “To do whatever it took to make great wines and to put Napa Valley on the map, right alongside the great winemaking making centers of Europe”.[1]Constantly evolving as a forerunner to the California wine industry, Mondavi earned a reputation as a producer and marketer for premium table wines. Today, he is recognized as a giant of the U.S. domestic wine industry.[2]

The Mondavi Corporation


Cited: Dworkin, Phillipa. "Constellation and Mondavi Sign Definitive Merger Agreement." Constellation Brands. PRN Newswire, 3 Nov. 2004. Web. 17 July 2012. . Ebers, Malko. "Swot Analysis Robert Mondavi and the Wine Industry." Google Books. Grin Verlag, 2004. Web. 18 July 2012. . Emert, Carol. "Legendary California Wine Company Is Sold." SFGate. San Francisco Chonicle, 4 Nov. 2004. Web. 17 July 2012. . Gregutt, Paul. "Under New Ownership, Mondavi Wines Aren 't What They Used to Be." The Seattle Times. The Seattle Times, 12 Apr. 2009. Web. 18 July 2012. . "Inside Woodbridge." Robert Mondavi Wines. Robert Mondavi Wines, 2012. Web. 17 July 2012. . "Robert Mondavi Annual Report 2004." CCBN. Robert Mondavi Winery, 2004. Web. 15 July 2012. . "Robert Mondavi Winery Company Profile." Industry Center. Yahoo! Finance, 2012. Web. 16 July 2012. . "Robert Mondavi Winery." Hoover 's Company Profiles. Dun and Bradstreet, Inc., 2012. Web. 15 July 2012. . [10] From 2001, 2002 and 2003 Robert Mondavi Annual Reports [11] San Francisco Chronicle
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