Morality in Advertising
Morality in Advertising
Advertising – An Overview
Advertising is the method used by businesses, companies and other organizations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Advertising is designed to make an impression on its audience.
Liberalization has empowered advertising and has completely changed the Indian advertising scenario.
Sometimes an ad only has a few moments to grab the audience’s attention before they turn the page, change the channel, drive past or click onto a new screen. Some of the most successful advertising campaigns involve catchphrases or slogans that have become so ingrained in the community’s consciousness that they are almost as well known as the products themselves.
The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
The major areas touched by advertising are FMCG’s food market, cosmetics etc.
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis and WPP.
Ogilvy and Mather, J. Walter Thompson, BBDO, Lintas, McCann-Ericsson and Leo Burnett have successfully made a mark in the Indian market.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.
Of all the major perspectives by which people construe the world, advertising is at once among the most influential and the least examined.
Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other
Advertising – An Overview
Advertising is the method used by businesses, companies and other organizations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Advertising is designed to make an impression on its audience.
Liberalization has empowered advertising and has completely changed the Indian advertising scenario.
Sometimes an ad only has a few moments to grab the audience’s attention before they turn the page, change the channel, drive past or click onto a new screen. Some of the most successful advertising campaigns involve catchphrases or slogans that have become so ingrained in the community’s consciousness that they are almost as well known as the products themselves.
The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
The major areas touched by advertising are FMCG’s food market, cosmetics etc.
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis and WPP.
Ogilvy and Mather, J. Walter Thompson, BBDO, Lintas, McCann-Ericsson and Leo Burnett have successfully made a mark in the Indian market.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.
Of all the major perspectives by which people construe the world, advertising is at once among the most influential and the least examined.
Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other