Submitted to Professor Rick
International College at Beijing China Agricultural University
Morgan Stanley Research Report
By
Yu Chunyuan
A overview 1
1. History (overview) 1
2. vision/mission 1
3. Current business 2
4. business strategy 3
B Organization Structure 3
1. Organization structure 3
2. organized 5
3. Key leaders 7
Pestle 8
1. The Political environment 8
2. Economic environment 9
3. Socio-cultural 10
4. Technology environment 11
5. Ethic environment 12
Reference 13
A overview
1. History (overview)
Morgan Stanley (MS) was founded on September 5 1935. The Morgan Stanley was an investment department of JP Morgan before .The government believed someone like JP Morgan lead to the economic crisis in 1929-1933, so government said the commercial bank should be divided from investment bank (“Glass-Steagall Act”). But MS’s performance makes everyone surprising in the first year (1935). Its customers include the world 's ten largest oil giant in the six, the U.S. top ten companies 7. The only time an ad is "If God comes to finance; he has to find Morgan Stanley."It shows the how much the influence Morgan Stanley had on capital market .The Morgan Stanley are in pioneering in the global expansion of finance and capital markets. In1997, Wall Street 's most respected investment bank Morgan Stanley 's top retail broker with Dean Witter merger. It made everyone in international finance very stock. Since then Morgan Stanley’s performance has been declining.
2. vision/mission
‘Partnership and integrity are the cornerstone of our organization. Innovation and meritocracy allows our people to continue the legacy of winning in the marketplace.’
(Morgan Stanley today)
Our mission is to deliver the finest financial thinking, products and execution in the world." Best Regards, CEO of Morgan Stanley (What is Morgan Stanley mission statement?) Vision: Connecting people, ideas, capital, we will