morita
Background of the founding entrepreneur
As one of the founders of Sony. Morita Akio definitely bring a huge influence to his enterprise. He was born in a small village of Japan named Kosugaya. His family managed one of the oldest and most famous wine-making business of Japan. As the oldest son of his family, Morita was anticipated to take over the family business. Morita, however, discovered his interest is physics and mathematics, and in 1944 he finished his study in physics and graduated from Osaka Imperial University. This has laid good foundations for his future success.
Because of the World War II, Morita was nominated to work for the Imperial Japanese Navy after he left school. During his service, Morita met another founder of Sony: Masaru Lbuka in the army. On May 7, 1946, Morita and Lbuka determined to set up Tokyo Telecommunications Engineering Corporation (Tokyo Tsushin Kogyo Kabushiki Kaisha, the forerunner of Sony Corporation.) In 1971, he succeed Lbuka becoming the CEO of Sony.
Morita is a bold entrepreneur. When administering Sony, he always believe that innovation is imperative of the enterprise. “Lbuka and I had often spoken of the concept of our new company as an innovator,
A clever company that would make new high technology products in ingenious ways.” (Akio Morita et al, 1986) So he spent more than 6% of the expense every year to research and invent new product. In 1949, the company produced magnetic recording tape and one year later, sold the first tape recorder in Japan. Morita continually made breakthrough. In 1957, Sony produced the first to be fully transistorized radio which is just as small as a pocket. Three years later, Sony produced the world’s first transistor television. Morita was an advocator for every commodity developed by the Sony. His plan is to lead the public with new products rather than ask them what kind of products they want. (Entrepreneur.com, 2008) When Sony produced the pocket-sized radio. Actually, the
As one of the founders of Sony. Morita Akio definitely bring a huge influence to his enterprise. He was born in a small village of Japan named Kosugaya. His family managed one of the oldest and most famous wine-making business of Japan. As the oldest son of his family, Morita was anticipated to take over the family business. Morita, however, discovered his interest is physics and mathematics, and in 1944 he finished his study in physics and graduated from Osaka Imperial University. This has laid good foundations for his future success.
Because of the World War II, Morita was nominated to work for the Imperial Japanese Navy after he left school. During his service, Morita met another founder of Sony: Masaru Lbuka in the army. On May 7, 1946, Morita and Lbuka determined to set up Tokyo Telecommunications Engineering Corporation (Tokyo Tsushin Kogyo Kabushiki Kaisha, the forerunner of Sony Corporation.) In 1971, he succeed Lbuka becoming the CEO of Sony.
Morita is a bold entrepreneur. When administering Sony, he always believe that innovation is imperative of the enterprise. “Lbuka and I had often spoken of the concept of our new company as an innovator,
A clever company that would make new high technology products in ingenious ways.” (Akio Morita et al, 1986) So he spent more than 6% of the expense every year to research and invent new product. In 1949, the company produced magnetic recording tape and one year later, sold the first tape recorder in Japan. Morita continually made breakthrough. In 1957, Sony produced the first to be fully transistorized radio which is just as small as a pocket. Three years later, Sony produced the world’s first transistor television. Morita was an advocator for every commodity developed by the Sony. His plan is to lead the public with new products rather than ask them what kind of products they want. (Entrepreneur.com, 2008) When Sony produced the pocket-sized radio. Actually, the