Morrisons Swot Analysis
In March 2004, WM Morrisons PLC completed the takeover of Safeways with a £3bn offer of cash and shares, this deal instantly made Morrisons a nationwide company and the 4th largest retail supermarket in the UK with its total store count jumping up from 199 to 403 currently, after the purchase of stores from the Somerfield/Cooperative group. With “every week 9 million customers pass through our doors and 124,000 colleagues across the business work hard each day” Morrisons (N/A), this is a far cry from its humble beginnings in 1899. In 1899 William Morrison, an egg and butter merchant, started he’s selling from he’s stall in Bradford Market. Jump forward to 1958 and William Morrison’s son Ken, company chairman from 1958-2008, took control of Morrisons, from he’s ailing father, and moved the company from market stalls and opened a small town
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In 1961 Morrisons opens its first ‘supermarket’ converting a cinema in 5,000sq ft of retail space. By 1967 Morrisons becomes a public company after significant growth and expansion, with the share offer being oversubscribed with more than 80,000 investors trying to purchase shares. Now building infrastructure with the completion of a distribution centre in Wakefield completed in 1988 and expanded in 1990. But further expansion outside of Bradford and Northern England does not happen until 1998 when it opens its first store in Southern England, located in Erith, Greater London. Followed by its inclusion in the FTSE 100 in 2001 it’s acquisition of Safeways in 2004. To its meteoric growth in that period of 2004-2009 where Morrisons became one of the ‘Big Four’ supermarket chains and winning various food retail awards such as Food Retailer of the Year and picking up multiple awards at The Grocer awards and its total stores jumped from 119 to 403. It was clear to many analysts and its competitors that Morrisons would suffer from growing pains in all aspects of its business with many questions being asked of
In 1961 Morrisons opens its first ‘supermarket’ converting a cinema in 5,000sq ft of retail space. By 1967 Morrisons becomes a public company after significant growth and expansion, with the share offer being oversubscribed with more than 80,000 investors trying to purchase shares. Now building infrastructure with the completion of a distribution centre in Wakefield completed in 1988 and expanded in 1990. But further expansion outside of Bradford and Northern England does not happen until 1998 when it opens its first store in Southern England, located in Erith, Greater London. Followed by its inclusion in the FTSE 100 in 2001 it’s acquisition of Safeways in 2004. To its meteoric growth in that period of 2004-2009 where Morrisons became one of the ‘Big Four’ supermarket chains and winning various food retail awards such as Food Retailer of the Year and picking up multiple awards at The Grocer awards and its total stores jumped from 119 to 403. It was clear to many analysts and its competitors that Morrisons would suffer from growing pains in all aspects of its business with many questions being asked of