Moscone Convention Center Research Paper

Moscone Center
Moscone Center is a largest convention center located in Downtown San Francisco, which it comprises three main halls: two underground halls underneath Yerba Buena Gardens, known as Moscone North and Moscone South, and a three-level Moscone West exhibition hall across 4th street. The exhibit hall floor is built with over 700,000 square ft.(65,000m square). There are up to 106 meeting room consisted with 256, 225 square ft.(23,804.1m square). Moscone Center was built in 1981 with only one single hall Moscone South. It is owned by SMG, known a Spectacor Management Group. Many large professional gatherings are held in the venue such as VMworld, Oracle OpenWorld, Macworld Expo, the Microsoft's Build, the Apple Worldwide Developers Conference and Google I/O.
The biggest strength of Moscone Center is that it provides various meeting rooms setup in order to accommodate different groups' needs.
As the largest conference venue in the city, it offers full-equipped service for business people where they find convenience and ease for having events the whole day in this place. Moscone Center provides various and complete services such as Audio Visual, Catering, Phone, Internet, Convention Television, Theatrical/Lighting/Rigging and Emergency Medical Service, etc. Moscone Center provides its own catering service on-site for meeting groups, which is another advantage for the company itself. Savor SMG, a San Francisco's premier large-scale catering and event services company, provides whether quick business luncheon or a thousand-guest gala to help turn conference successfully. There is no limition, people can choose to dine off-site. As Moscone Center locates in the heart of San Francisco, where is easily accessible to public transportations such as transit, BART, muni and Caltrain, to hotels and to other attraction places in the
city.
Moscone Center does not include a public parking facilities. Since it locates in a prosperous district, which is also the weakness for the company itself as parking is not convenient if people choose to drive there and traffic can be crowded during rush hours. The other weakness is the building of the center. Since it consists with three buildings, attendants can get lost by find the building and the conference room.
Opportunities are always vast for business. The bay area has lots of large high-tech companies, especially in Silicon Valley. Those companies need large space for company meetings or gatherings. Like I said earlier, many professional gatherings are held in Moscone Center, such as Google, which locates in the south of the bay in Mountain View. Other opportunities are possible for the company such as sport events like Super Bowl. They might need to have venue for meetings about staff training prior to the Super Bowl day.
The threat of Moscone Center is conference groups can choose meeting venues at hotels instead Moscone Center because hotels are more convenient by providing not only meeting spaces, but the guestrooms as well. Therefore, guests can stay at the same locations where they can have more time and energy, especially when the weather is unstable. Such a large property requires lots of resources to be operated, as a result, it threatens the environment. According to California Department of Resources Recycling and Recovery, prior to 1996, the center disposed more than 2,000 tons of waste annually. Therefore, management needs to take consideration on providing satisfactory service in operation while balancing the usage of resources.