Motivation and women
MOTIVATION AND WOMEN
INTRODUCTION
Motivation is an urgent motive to excel in one’s personal life. It also includes work for social welfare and influence the environment. Women as an entrepreneur are taking-up various enterprises according to their knowledge and skills. With the passage of years number of women entrepreneurs gradually is increasing. The entrepreneurs require knowledge regarding particular enterprise, marketing and awareness regarding products. Majority of women possesses moderate achievement motivation.
ACHIEVEMENT MOTIVATION AMONG ENTERPRENUER WOMEN
Psychologists have noticed that some people have an intense desire to achieve something, while others may not seem concerned about their achievements. This difference is because of degree of achievement motivation. Achievement motivation is defined as the need to perform well or the striving for success, and evidenced by persistence and effort in the face of difficulties. Achievement motivation is regarded as a central human motivation. When a person is motivated to achieve something, he is said to be an achievement motivated person. So Achievement motive is an important instrument for developing/enhancing entrepreneurship among women to make them self-dependent. Though they have to perform multiple roles, even then they are running their enterprise at their own risk. Definitely they are achievement motivated. Achievement motivation has been acclaimed by reputed psychologists of the world. Various psychologists in the world have named and called this motive differently as High need for achievement, Drive and energy, a desire to achieve, Achievement orientation and ambition strong desire for individual achievement.
LEVELS OF MOTIVATION Achievement motivation has been judged on the basis of three categories;
Low
Moderate
High.
Women entrepreneurs possessing low attributes were those who were not so much involved, attentive but just survivor to their enterprise.
Moderate women
INTRODUCTION
Motivation is an urgent motive to excel in one’s personal life. It also includes work for social welfare and influence the environment. Women as an entrepreneur are taking-up various enterprises according to their knowledge and skills. With the passage of years number of women entrepreneurs gradually is increasing. The entrepreneurs require knowledge regarding particular enterprise, marketing and awareness regarding products. Majority of women possesses moderate achievement motivation.
ACHIEVEMENT MOTIVATION AMONG ENTERPRENUER WOMEN
Psychologists have noticed that some people have an intense desire to achieve something, while others may not seem concerned about their achievements. This difference is because of degree of achievement motivation. Achievement motivation is defined as the need to perform well or the striving for success, and evidenced by persistence and effort in the face of difficulties. Achievement motivation is regarded as a central human motivation. When a person is motivated to achieve something, he is said to be an achievement motivated person. So Achievement motive is an important instrument for developing/enhancing entrepreneurship among women to make them self-dependent. Though they have to perform multiple roles, even then they are running their enterprise at their own risk. Definitely they are achievement motivated. Achievement motivation has been acclaimed by reputed psychologists of the world. Various psychologists in the world have named and called this motive differently as High need for achievement, Drive and energy, a desire to achieve, Achievement orientation and ambition strong desire for individual achievement.
LEVELS OF MOTIVATION Achievement motivation has been judged on the basis of three categories;
Low
Moderate
High.
Women entrepreneurs possessing low attributes were those who were not so much involved, attentive but just survivor to their enterprise.
Moderate women