Motivation in a Non-Profit Organization
AktionDK
Program: Cand.Soc.SEM
Course: Orgalization & HRM in Services with focus on motivation
Table of Content
Introduction 3 Problem statement 3 Methodology 4 Inductive and deductive approach 4 Quantitative and qualitative data 4 Primary and secondary data 4 Interview 4 Theories 5 Maslow’s hierarchy of needs 5 Self-determination theory 6 Limitations 8 Analysis 9 Maslow’s hierarchy of needs 9 Self-determination theory 10 Future implications 12 Conclusion 12 References 14
Introduction
In Denmark voluntary work is a big part of the culture. According to friviilighed.dk 1,5 million Danes worked as voluntaries at one point during the time from January this year and up till now. A big part of them were young people. A study made by (Den frivillige sektor i Danmark, s. 53) showed that a third of the young people in Denmark in the age of 16 to 25 had worked as voluntaries. These young volunteers typically work or study or do both. Therefore the time to voluntary work is limited. In practice they only have a few days a month to voluntary work. But working as a volunteer is not the same as building a business based on it. This synopsis seeks to capture the motivation of three young graduate students who decided to start the nonprofit organization AktionDK.
AktionDK is a newly opened nonprofit organization. AktionDK is a voluntary organization that specializes in events of different kinds. These are both cultural events and events for the less fortunate in the society.
Each year the government budgets millions which are planned to be used for cultural campaigns and events. These events are to be targeted to people of all nationalities and cultural backgrounds.
To avoid any corruption the government is obligated by law to give any company a chance of getting a slice of the capital that is budgeted to manage the different events.
AktionDK’s only source of capital is the public budget provided by the Danish government. All the
Program: Cand.Soc.SEM
Course: Orgalization & HRM in Services with focus on motivation
Table of Content
Introduction 3 Problem statement 3 Methodology 4 Inductive and deductive approach 4 Quantitative and qualitative data 4 Primary and secondary data 4 Interview 4 Theories 5 Maslow’s hierarchy of needs 5 Self-determination theory 6 Limitations 8 Analysis 9 Maslow’s hierarchy of needs 9 Self-determination theory 10 Future implications 12 Conclusion 12 References 14
Introduction
In Denmark voluntary work is a big part of the culture. According to friviilighed.dk 1,5 million Danes worked as voluntaries at one point during the time from January this year and up till now. A big part of them were young people. A study made by (Den frivillige sektor i Danmark, s. 53) showed that a third of the young people in Denmark in the age of 16 to 25 had worked as voluntaries. These young volunteers typically work or study or do both. Therefore the time to voluntary work is limited. In practice they only have a few days a month to voluntary work. But working as a volunteer is not the same as building a business based on it. This synopsis seeks to capture the motivation of three young graduate students who decided to start the nonprofit organization AktionDK.
AktionDK is a newly opened nonprofit organization. AktionDK is a voluntary organization that specializes in events of different kinds. These are both cultural events and events for the less fortunate in the society.
Each year the government budgets millions which are planned to be used for cultural campaigns and events. These events are to be targeted to people of all nationalities and cultural backgrounds.
To avoid any corruption the government is obligated by law to give any company a chance of getting a slice of the capital that is budgeted to manage the different events.
AktionDK’s only source of capital is the public budget provided by the Danish government. All the
References: Andersen, Ib (2006): Den skinbarlige virkelighed, Forlaget Samfundslitteratur Den frivillige sektor i Danmark (Rapport) free download - http://www.sfi.dk/rapportoplysninger-4681.aspx?Action=1&NewsId=100&PID=9267 (checked December 02, 2012) forbes.com/2008/07/21/cities-europe-lifestyle-forbeslife-cx_vr_0721europe_slide_4.html?thisSpeed=undefined; (checked on November 27, 2012) Porter, L.; Bigley, G; Steers, R. M (2003): Motivation and Work Behavior, 7th edition, McGraw-Hill Rienecker, Lotte; Jørgensen, Peter Stray (2010): Den gode opgave, Forlaget Samfundslitteratur selfdeterminationtheory.org/theory (checked December 02, 2012) Wahba, M. A., & Bridwell, L. G. (1976). Maslow reconsidered: A review of research on the need hierarchy theory. Organizational Behavior and Human Performance, 15(2), 212-240 -http://larrybridwell.com/Maslo.pdf (Checked December 02, 2012)