Preview

Motivation Theory

Best Essays
Open Document
Open Document
3627 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Motivation Theory
MOTIVATIONAL THEORIES

EXECUTIVE SUMMARY
In this report, we focus on a particular salesman, assumed as Mr. Rohit Puri, who works in TATA Motors, India. We first address the current situation of the company and Mr. Puri’s job, also the issues faced by him in the company. In the second part we analyse two motivational theories in detail that shall help in bringing improvements in job performance of salesmen and also prove beneficial to the company as a whole.

TATA MOTORS
TATA motors is one of the companies of India, which is internationally well known. TATA Motors is the top Indian car producer with combined earnings of Rs.1, 23, 133 crores (USD 27 billion) in 2010-11. They have achieved this by means of producing top of the line commercial vehicles along with numerous decades of imposing performance by their employees. Tata motors is India 's leading and one of the globe’s top five intermediate and heavy industrial producers. It was establish in 1945. Furthermore with more than three million of its cars manoeuvre on Indian roads, the company is the globe’s fourth leading truck producer and the globe 's second leading bus producer. In September 2004, the company from India is the first to be listed in the New York Stock Exchange and it has also become known internationally as an automobile company by operating in the UK, Spain, Thailand and South Korea. Tata Motors at the moment plans to enhance its global existence within the future by means of launching a few numbers of innovative products.
SALESMAN
Mr. Rohit Puri is a salesman at Concorde Motors, a TATA Motors dealership showroom in Mumbai, India. His main objective is to sell automobiles in a preferred way in order to generate revenue for Tata Motors. He does this by negotiating prices and discussing through customers reduction, guarantee and a variety of inducements.
Following are the details of Mr. Puri’s job:
Duties and responsibilities
Help customers with their latest or second-hand car buy.



References: * GE: Our Company. (2009) from http://www.ge.com/company/index.html * Latham, G * Latham, G. P., & Locke, E. A. (2006). Enhancing the benefits and overcoming the pitfalls of goal setting. Organizational Dynamics, 35(4), 332-340. * Ordóñez, L., Schweitzer, M., Galinsky, A., & Bazerman, M. (2009) * Redmond, B. F. (2010). Goal-Setting theory: What am I trying to achieve in my work? Work Attitudes and Motivation. The Pennsylvania State University World Campus/ * Robbins S., Judge T, Campbell T * Hewstone M.(2004). Emotion and Motivation. Goal setting and goal striving * Bennett (2009, March 15) * Our Actions. (2005). GE 2005 Citizenship Report. General Electric Company, Fairfield, Connecticut. Retrieved on February 20, 1020 from http://www.ge.com/files_citizenship/pdf/GE_2005_citizen_05rep.pdf ONLINE REFERENCING: * Car salesman job description (2008).Accessed on 28th October,2011. [Online] available at: <http://www.samplejobdescriptions.org/car-salesman.html> * Car salesman job description and duties (2011) * Sam Amico (2011) Car salesman job description. Accessed on 28th October,2011. [Online] available at: http://www.ehow.com/about_6472171_car-salesman-job-description.html * Ralph Quovardis (2011) Car salesman job description * Probir Mitra (2007) TATA Motors. Accessed on 02nd November 2011. [Online] available at: http://www.sap.com/india/about/company/successes/pdfs/Tata_Motors.pdf * TATA Motors: History (2011) * TATA Motors: Company Profile (2011). Accessed on 02nd November 2011. [Online] available at: http://www.tatamotors.com/know-us/company-profile.php

You May Also Find These Documents Helpful

  • Good Essays

    Fred Maiorino Case

    • 8426 Words
    • 34 Pages

    Humphreys, J. (2003). The dysfunctional evolution of goal setting. MIT Sloan Management Review, 44(4), 96-96. Retrieved September 16, 2008, from Business Source Complete database.…

    • 8426 Words
    • 34 Pages
    Good Essays
  • Powerful Essays

    Motivation Concepts AnalysisGoal-Setting Theory is based on the idea that particular and strenuous goals conduct to higher performance. The work of Edwin Locke proposes "people are motivated to work toward and achieve goals," (Locke 1968). The point would give precise goals can extend performance. Then to show with demanding goals, when accredited, would overcome in the huge achievement then the easier goals. This achievement of public commitment to the goal can result in a higher commitment to the goal achieve. Feedback can provide a higher performance then non-feedback. The paper will discuss how the theory would be applicable to a specific workplace situation from the author's experience. The second part of the paper will focus on a situation in the workplace which goal setting theory does not explain behavior.…

    • 1187 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Evaluate to what extent a) expectancy theory and b) goal theory can explain motivation at work.…

    • 1135 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Kolb Model Essay

    • 2524 Words
    • 11 Pages

    Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of commercial vehicles. It is among the top three in the passenger car and also in mid car segment. The organization stands at number four in truck manufacturing worldwide and stands at number two in bus manufacturing. The total workforce of Tata Motors worldwide is near about 24000 employees.…

    • 2524 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Goal Setting

    • 1960 Words
    • 8 Pages

    Goal setting is a theory of motivation, which may give employees a sense of purpose, challenge, and meaning to their work as well as a sense of accomplishment (Latham 2007, p. 62). Effective goal setting has according to Medlin and Green (2009, p. 952) been a driver of performance for decades. Latham and Locke (1990, p. 261) states that goals direct attention to the activity specified by the goal and simultaneously away from goal-irrelevant activities.…

    • 1960 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Tata Nano

    • 4561 Words
    • 19 Pages

    Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer. The company’s 23,000 employees are guided by the vision to be “best in the manner in which we operate best in the products we deliver and best in our value system and ethics.” Established in 1945, Tata Motors’ presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing two new plants at Dharwad (Karnataka) and Sanand (Gujarat). The company’s dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.…

    • 4561 Words
    • 19 Pages
    Powerful Essays
  • Best Essays

    Tata Motors’ long history started as a manufacturer of locomotives and engineered products in 1945. Tata is part of a well diversified group of businesses, Tata Group, which is active in industries including energy, information systems and communications, materials, services, consumer products, and chemicals. This industrial scope demonstrates a competitive strength of Tata Motors, which benefits from a well integrated and diversified parent company (see Eaton and Lemche, 1991).…

    • 2882 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Cited: 69TH ANNUAL REPORT 2013-14 - Tata Motors. (2014, march 31). Retrieved march 31, 2014, from www.tatamotors.com: www.tatamotors.com/investors/pdf/2014/69-Annual-Report.pdf…

    • 2023 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Mis at Tata Motors

    • 6981 Words
    • 28 Pages

    Established in 1945, Tata Motors is India's largest automobile company, with revenues of Rs 24,000 crore (USD 5.5 billion) in 2005-06. The company began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. It is the leader by far in commercial vehicles in each segment, and the second-largest in the passenger vehicles market with winning products in the compact, midsize and utility vehicle segments. The company is the world's fifth-largest medium and heavy commercial vehicle manufacturer.…

    • 6981 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Tata Motors

    • 2016 Words
    • 9 Pages

    Tata has a strong presence in Indian market and it is a key manufacturer of commercial vehicles. It is the leading producer in commercial vehicles in all segment and they are among the top 3 producers in passenger…

    • 2016 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Our business objective is to achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in its first year of launch 2009. To achieve this objective, we recommend Tata entering as a prime mover in building the world’s cheapest car for safe and comfortable family commuting for the Indian middle class, revolutionizing the auto industry in India. Connoisseurs of the automotive industry in India, Tata Motors with the production of passenger-cars since 1991, occupies 17% of the Indian market-share in passenger vehicle segment.…

    • 1805 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Motivation Theories

    • 4274 Words
    • 18 Pages

    Locke, E. A., & Latham, G. P. (1990). A theory of goal setting and task performance.…

    • 4274 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Locke, Edwin A., and Gary P. Latham. "Goal Setting Theory." New Developments in Goal Setting Theory and Team Performance. Taylor and Francis, Hoboken (2013). 3-15. Print.…

    • 7516 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    Job Satisfaction

    • 4722 Words
    • 19 Pages

    5. Locke, E. A. & Latham, G. P. (2000) A theory of goal setting and task performance, Prentice Hall, Upper saddle River, N.J.…

    • 4722 Words
    • 19 Pages
    Powerful Essays
  • Best Essays

    Motivation as a Manager

    • 4721 Words
    • 19 Pages

    Latham, G. P., & Locke, E. A. (2006). Enhancing the Benefits and Overcoming the Pitfalls of Goal Setting. Organizational Dynamics, Volume 35, No. 4, pp. 332–340.…

    • 4721 Words
    • 19 Pages
    Best Essays

Related Topics