Topic: Breakfast
Proposition: Students should eat breakfast.
General Purpose: To convince.
Specific Purpose: Statement of policy.
ATTENTION STEP
I. Opening Statement of Interest A. Reason (s) to Listen B. Speaker Credibility C. Thesis Statement Begin with an Attention Step that is an: Opening statement of interest (use one or more of the following): * A rhetorical question * A startling statement * A quotation * An illustration or story * A reference to the subject * A reference to the occasion
Motivate audience interest in your subject by alluding to: (use one or more of the following): * The practical value of the information for your audience * A reason to listen * The audience’s sense of curiosity
Establish your credibility by: * Alluding to any first-hand experience you may have had * Alluding to sources of information you have consulted
Provide orienting material by: (use one or more of the following): * Previewing main points * Defining any technical terms that you will be using
NEED STEP
II. Statement of Need A. Illustration B. Ramifications 1. 2. C. Pointing
There are potentially two kinds of needs (your speech uses one of these): * To urge a change-point out what’s wrong with present conditions * To demand preservation of present conditions-point out the danger of a change
The Need Step is developed by: * Illustration: Tell of one or more incidents to illustrate the need * Ramifications: Employ as many additional facts, examples, and quotations as are required to make the need convincingly impressive. * Pointing: Show its importance to the individuals in the audience.
SATISFACTION STEP
III. Statement of Solution A. Explanation of Solution B. Theoretical Demonstration 1. 2. 3.