Top-Rated Free Essay
Preview

Motivations In Advertising

Satisfactory Essays
369 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Motivations In Advertising
There's a Commercial called Always #likeagirl. Now the Commercial starts out with them taking a poll from young adults and asking them a series of questions, for instance they asked them how to run like a girl and each one would show them. They would demonstrate some kind of stereotype of how to run like a girl. The next one was how to throw like a girl and again they would do a demonstration of a stereotype of how to throw like a girl. For every question they asked they would demonstrate a stereotype. They do this for two more questions then they asked the older teens. Each one of them word run normally not as a stereotype but as themselves. When they asked a young man if he just insulted his sister he said no then he said yes he put his head down any said my intention was not to hurt my sister. He put his head down any said my intention was not to hurt my sister. The message at the end of the commercial was always be yourself don't let others put you down and take pride in who you are. My thoughts and theories on this commercial I believe this to motivate the younger generation to be themselves and not what others portray them as. I feel the always commercial is driving the younger generation and trying to motivate them to be something more and think positively and don't let others bring you down. This commercial is also evolutionary because in time girls were portrayed to not being able to run or throw a ball or do things that men could do and through time girls have been showing everybody that they can do what men can do and that we as women are equal. So with this always commercial it is telling girls it's okay to be you and don't be a stereotype. Be who you want to be and do what you want. Do not let others control your future or control who you are. This commercial was powerful, heartfelt and motivational. There is a whole line of these commercials on TV and each one is as motivational as this one was.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    While thinking about this assignment, the commercial that stuck out in my mind was the recent T-Mobile commercials. I am sure that there are tons of other commercials that contain the different theories of motivation in them but the T-Mobile one catches my attention more than others because I am looking to switch phone carriers.…

    • 550 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The commercial targets pre-teen boys and young men by appealing to their wanting more independence and wanting to grow up and be liked by girls. A quote heard in the commercial more than…

    • 872 Words
    • 4 Pages
    Good Essays
  • Good Essays

    When a girl reaches the age of puberty her self-confidence drops significantly. The advertisement #LikeAGirl by Always shows the stereotypes people use of girls during that emotional time. The commercial is set up like it is for an audition. Throughout the commercial they have different people come in for their “audition”. They have older teenagers from different sexes asked the same couple questions separately, “Show me what it looks like to run ‘like a girl’, show me what it looks like to fight ‘like a girl’, now throw ‘like a girl’.”…

    • 949 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Advertisements are part of our daily lives and they are inextricably linked. Since we were young, the world was at our fingertips, bombarded with a society that has been shaped by advertising. Advertisements make a great impact in our lives that influence our decision-making and buying habits, even changing our perception of certain products or services.…

    • 1083 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Man's Last Commercial

    • 1101 Words
    • 5 Pages

    Now, this advert can be broken up into three main targeting schemes: The generalization of the Male and Female sex, Males’ primal instincts to be dominant/independent, and Males’ need to be empowered. By generalizing the male sex as they did in this commercial, the target audience suddenly becomes middle-aged, working-class, married men. Not only that, but the target audience becomes middle-aged-working-class-married-men who do not appreciate/respect their wives like they…

    • 1101 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Body Image

    • 866 Words
    • 4 Pages

    This plays a huge role in how young girls perceive themselves. In the presentation by Dr. Sosin, she stated that the average model is 5”10 and 110lbs. This is what the world wants our young girls to see as the norm. She also stated that the real norm for girls is 5”4 and 145lbs. This is just another example of the lies that are fed to our daughters that causes them more stress than what they are already dealing with. Advertisements like this in my opinion are what leads to young girls having eating disorders and having strong issues with self-image and how they look. A lot of times these ads have them aiming for a goal that is unrealistic to obtain. The advertisement for young men could mean something altogether different. When watching the commercial the writer noticed that most of the men in the commercial did not have their shirts…

    • 866 Words
    • 4 Pages
    Good Essays
  • Good Essays

    “A girl's confidence plummets during puberty.” In the “Like a Girl” campaign commercial, Always sends a message on vulnerability that during puberty words and stereotypes can have lasting effects on girls and their confidence. It is obvious throughout the commercial that a point is being made about women and their common stereotype. Even the women being interviewed know how and what the common response would be when asked to “do something like a girl.” This commercial brings to the audience's attention the negative connotation to the phrasing of performing in such a manner that would be similar to a girl. The Always “Like a Girl” commercial uses a play on emotions and stereotypes to appeal to a crowd that would find the depictions offensive or those who offend women with this phrase in hopes to educate people on the pathos of “Like A Girl.”…

    • 1162 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Like A Girl Commercial

    • 294 Words
    • 2 Pages

    Leading the audience to realize what an impact “Like a Girl” can have on adolescent girls (Case study: Always #LikeAGirl). After watching what the young adults considered to be “Like a Girl” the commercial then shows little girls around the age of ten and what their response to what it is like to be a girl. All of the younger girls doing the task as intense as possible, they showed confidence and determination of what it is like to be "a girl". This part of the commercial pulls the audience in with a great amount of pathos. Without the heartfelt message, the commercial would be hardly popular. No one wants young girls to suffer or think of themselves as weak, or of any less worth than males. People are naturally react to their emotions above…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The commercial promises to help boost the confidence of young girls. The commercial begins with an experiment with others and asked them to “show me what it looks like to run like a girl” and “show me what it looks like to fight like a girl and throw like a girl”. During this experiment many made fun of girls by imitating them as running slow, being concerned about their hair, and fighting softly. All of those things imitate the actions of girls wrongly.…

    • 1325 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Along with the message to keep your manly appeal this commercial also depicts a second message. The second message targets the audience’s fear of aging and personality changes. Society today is terrified of the idea of aging with an inability to compete with the younger generations. Society is most interested in the young and the beautiful, and this doesn’t only target women, it targets men also like in this commercial. Going hand-in-hand with the fears of aging is the fear of changing in a negative manner. Society wants to be young forever; the elderly are paid no…

    • 937 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Commercials contain content of cultural notions about gender – real and imagined – or over stated. They establish what is the norm for gender. The ads may affect the way people perceive their own gender identity and also perpetuate pre-conceived ideas about it.…

    • 1033 Words
    • 5 Pages
    Better Essays
  • Good Essays

    motivation salesmanship

    • 8463 Words
    • 34 Pages

    Selling is a tough job—tough on the ego, tough on the energy level—which explains why sales reps are often some of a company’s highest-paid employees. But even a fat salary is usually not enough to combat steep competition, finicky customers and grumpy prospects.…

    • 8463 Words
    • 34 Pages
    Good Essays
  • Better Essays

    If you are in the business world and really want to make lots of sales and profits, you have to heavily invest in the different ways that people will get to know your products and services. We may all try to escape from the naked truth but the fact remains an incredible and effective advertising plan will definitely end up costing you a lot of money. This is normally the main reason as to why bigger business organizations with abundant resources are edging out their lesser resourced counterparts because they have the ability of paying professionals to advise them on advertising processes. All in all, there are some factors that business persons and organizations have to consider before laying out their strategies: they include;…

    • 953 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.…

    • 3703 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Analyzing the Proposition that coordination and motivation of business activity is achieved predominantly through organizations rather than the market…

    • 989 Words
    • 4 Pages
    Good Essays