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Motorola
Motorola Knowledge-Based Manufacturing
Sonora Sourcing Case Study

August 15, 2006
Wendy Vittori
Motorola Inc., Embedded Communications Computing

Agenda
Motorola – Embedded Communications Computing - Background
The Situation
The Solution
Results
Additional Information

Embedded Communications Computing
Our Products and Solutions

DRILL DOWN

Our Global Operations

Our Position in Motorola

 DRILL DOWN

Our Position in the Industry
Motorola Ranked #1
“The highest ranked vendor by the TEMs in this study, Motorola has a comprehensive portfolio of open standards-based communications server offerings, which it delivers out of its Embedded
Communications Computing business unit. Motorola has been a driving force in the telco industry’s evolution to standards-based communications servers…” The Yankee Group
Standards-Based Communications Servers for Telecommunications:
Market Drivers, Inhibitors, Perceptions and Rankings
January, 2006

 DRILL DOWN

 DRILL DOWN

Motorola General Business Information, Embedded Communications Computing Overview, Q2/2006.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006.

The Situation
CEM Manufacturing in China (Shanghai)
Key decision factor: Low labor costs
Requirements:
 Extensive training to expedite knowledge and experience transfer
 “Exact replica” of ECC’s Plant in Tempe

Motorola
Microsystems
Inception

2003

1988
1981

2002

Renamed as
Motorola Computer
Group (MCG)

2004

Today
2005

Assessment of Shanghai Operations
Results:
 Late deliveries and decreasing product quality impact customer satisfaction
 Rising production costs
Main Causes:
 ECC’s highly complex products required continuous engineering support
 Customized products and short production runs increased costs
 High manufacturing turnover rate
 Time zone differences
 Culture and language barriers

Motorola General Business
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