Motorola Inc. Bandit Pager Project
Michele
Motorola Inc. Bandit Pager Project
Executive Summary
Motorola Bandit project demonstrated several important points. First that a full automated manufactured line is the best way to reach high quality standard and high flexibility; that with the right persons and a clear goal, challenging objective can be achieved and that you do not have to over plan the project.
In the following document will be analyzed the different aspects that brought Motorola to reach a huge success through the Bandit project and what will be the next step to be performed internally into the Company to spread the lesson learnt from this project throughout all the employee, getting the best return on investment could ha been reached.
Introduction and background
During the mid 80’s Motorola communication Department was one of the main producers of the Pager devices. The name of their product was Bravo. It had a large market share in US. Usually this type of devices were sold to the final user or leased to them; then the final user had to pay a monthly fee to the Telco Operator. The basic function of the pager was to receive on its display some messages, usually of phone number of people who where looking that person. During the firs years of the 80’s the company had to face itself with the Japanese competitors, who were employing unfair trade practices dumping chips to gain Market share. Motorola understood the main issue for them to remain competitive was not anymore optimizing their costs, and to have the best product was not enough, because the could have been copied rapidly; they realized they had to change completely the way to produce their devices, investing a lot in the quality through the improvement of their manufacturing capabilities. This was the scenario in which the Bandit Project took place; from June 1986 to December 1987 the Bandit project had to implement a fully automated line for manufactured the Motorola’s Bravo pager.
Motorola, like several Us
Motorola Inc. Bandit Pager Project
Executive Summary
Motorola Bandit project demonstrated several important points. First that a full automated manufactured line is the best way to reach high quality standard and high flexibility; that with the right persons and a clear goal, challenging objective can be achieved and that you do not have to over plan the project.
In the following document will be analyzed the different aspects that brought Motorola to reach a huge success through the Bandit project and what will be the next step to be performed internally into the Company to spread the lesson learnt from this project throughout all the employee, getting the best return on investment could ha been reached.
Introduction and background
During the mid 80’s Motorola communication Department was one of the main producers of the Pager devices. The name of their product was Bravo. It had a large market share in US. Usually this type of devices were sold to the final user or leased to them; then the final user had to pay a monthly fee to the Telco Operator. The basic function of the pager was to receive on its display some messages, usually of phone number of people who where looking that person. During the firs years of the 80’s the company had to face itself with the Japanese competitors, who were employing unfair trade practices dumping chips to gain Market share. Motorola understood the main issue for them to remain competitive was not anymore optimizing their costs, and to have the best product was not enough, because the could have been copied rapidly; they realized they had to change completely the way to produce their devices, investing a lot in the quality through the improvement of their manufacturing capabilities. This was the scenario in which the Bandit Project took place; from June 1986 to December 1987 the Bandit project had to implement a fully automated line for manufactured the Motorola’s Bravo pager.
Motorola, like several Us