"We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile."
Intel mission statement
“Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.”
SWOT
Strength
1.Superior build Quality
2.Strong brand name
3.Distinctive Metallic looks
Weakness
1.Limited advertising and promotion in comparison with leading players
Opportunity
1.Innovative designs and high quality hardware
2.More android phones options
3.Untapped rural markets
Threats
1.Threat from low price well known brands
2.Other lower end phones brands