2. Economic
(1)High GDP. The UK has one of the highest GDP per capita in Europe (MarketLine, 2013:16). According to the statistics in the MarketLine (2013), the GDP remained constant from 2010 to 2012, and it is forecasted to increase to 2.43 in 2014 (p.46). Thus, it indicates that companies doing business in the UK are likely to gain profits (Please refer to the figures titled GDP and GDP Growth Rate in the middle of the poster).
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(2)Great investment environment. The World Bank’s Doing indicators tell us that the UK is the seventh best country in the world to do business (MarketLine, 2013: 16). Thus, there is a tendency to say that the UK is a great investment environment. (3)The reduction of corporate tax rate. In the UK, the corporate tax rate fell to 23% in April 2013, and it will probably keep on declining to 20% in April 2015 (MarketLine, 2013:17). With the reduction of tax rate, firms are more likely to expand their business and gain more profits. However, some new entries should have strong desires to enter the market.
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3. Social (1)Lifestyle Change. The UK puts its emphasis on encouraging and improving the quality of R&D. According to MarketLine (2013), gross expenditures on R&D were £26.03