Mountain Bike Swot Analysis
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Introduction
A mountain bike or mountain bicycle (abbreviated MTB or ATB (all terrain bicycle)) is a bicycle created and made for off-road cycling, including jumps, and traversing of rocks and washouts, and steep declines, on dirt trails, logging roads, and other unpaved environments — activities usually called mountain biking. These bicycles need to be able to withstand the stresses of off-road use with obstacles such as logs and rocks. Since the development of the sport in the 1970s many new subtypes of mountain biking have developed, such as cross-country biking, all-day endurance biking, Freeride-biking, downhill mountain biking, and a variety of track and slalom competitions. Each of these place different demands on the bike requiring different designs for optimal performance. MTB development has included an increase in gearing, up to 30 speeds, to facilitate both climbing and rapid descents. Other developments include disc instead of cantilever or V-brakes.
The mountain bikes of today are much faster, lighter, reliable, and way more expensive than the bikes of the past. SilveRide produces mountain bicycles and bicycle parts for all ages with a wide variety of tyre patterns to suit different needs. Among these styles are: slick street tires, street tires with a center ridge and outer tread, fully knobby, front-specific, rear-specific, and snow studded. Some tires can be specifically designed for use in certain weather (wet or dry) and terrain (hard, soft, muddy, etc) conditions. Other tire designs attempt to be all-around applicable. SilveRide also use disc instead of v-breaks.
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Executive Summary
SilveRide is a bicycle manufacture company. With the slogan “Conquer everything on the way” SilveRide wants to create a new definition for bicycle riders in our country. This marketing plan is consists of companies target market, market
Introduction
A mountain bike or mountain bicycle (abbreviated MTB or ATB (all terrain bicycle)) is a bicycle created and made for off-road cycling, including jumps, and traversing of rocks and washouts, and steep declines, on dirt trails, logging roads, and other unpaved environments — activities usually called mountain biking. These bicycles need to be able to withstand the stresses of off-road use with obstacles such as logs and rocks. Since the development of the sport in the 1970s many new subtypes of mountain biking have developed, such as cross-country biking, all-day endurance biking, Freeride-biking, downhill mountain biking, and a variety of track and slalom competitions. Each of these place different demands on the bike requiring different designs for optimal performance. MTB development has included an increase in gearing, up to 30 speeds, to facilitate both climbing and rapid descents. Other developments include disc instead of cantilever or V-brakes.
The mountain bikes of today are much faster, lighter, reliable, and way more expensive than the bikes of the past. SilveRide produces mountain bicycles and bicycle parts for all ages with a wide variety of tyre patterns to suit different needs. Among these styles are: slick street tires, street tires with a center ridge and outer tread, fully knobby, front-specific, rear-specific, and snow studded. Some tires can be specifically designed for use in certain weather (wet or dry) and terrain (hard, soft, muddy, etc) conditions. Other tire designs attempt to be all-around applicable. SilveRide also use disc instead of v-breaks.
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Executive Summary
SilveRide is a bicycle manufacture company. With the slogan “Conquer everything on the way” SilveRide wants to create a new definition for bicycle riders in our country. This marketing plan is consists of companies target market, market