Does Movie Marketing contribute to the success of the movie or its just a current trend?
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Submitted by:
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ABSTRACT
EXTERNAL GUIDE LETTER
THESIS APPROVAL LETTER
Dear Anita I have received your synopsis as well as the confirmation of your external guide you through the thesis. This letter is a formal approval to the topic proposed by you
Please go ahead with the thesis. Make it a comprehensive thesis by using empirical data as the basis of the research.
Your ref. id number is IIPM/FW/07-09/MUM/MKT/038
Furthermore, you are required to send me a total of at least 6 thesis guidance response sheets at equal intervals before the coalescence of the thesis. Please find below the format for the response sheet.
Regards,
Melissa
Format for the response sheet Response Sheet No: Name: ID NO: Questionnaire: Date when the Guide was consulted:
The outcome of the discussion:
The Progress of the Thesis:
ACKNOWLEDGEMENT
TABLE OF CONTENTS SR.NO | PARTICULARS | PAGE NO | 1 | THE CURRENT INDIAN ENTERTAINMENT INDUSTRY SCENARIO | | 2 | MARKETING OF MOVIES | | 3 | MARKETING MIX & MOVIES | | 4 | STAGES IN MOVIE MAKING | | 5 | MOVIES FINANCING | | 6 | METHODS OF MARKETING A MOVIE | | 7 | MARKETING STRATEGIES OF HOLLYWOOD IN INDIA | | 8 | PROMOTION STRATEGY OF VARIOUS MOVIES | | 9 | PRODUCT PLACEMENT IN MOVIES | |
“CINEMA IN INDIA IS LIKE BRUSHING YOUR TEETH IN THE MORNING.
YOU CAN'T ESCAPE IT”-SHAHRUKH KHAN
“MARKETING OF A MOVIE IS AS CRITICAL AS THAT OF A BRAND”-SANDEEP BHARGAVA, CEO, STUDIO 18
TREAT MOVIES AS BRANDS-RONNIE SCREWWALA, UTV MOVIES
MOVIE MARKETING IS MORE THAN BUZZ …. JUST LIKE A CHARACTER IS MORE THAN DIALOG!
NEGLECT MARKETING AND A GOOD FILM MAY LOSE OUT.
1) THE CURRENT INDIAN