Mr Burger and Its Retail Strategy
Retail Management Reoprt | April 30
2011
| Made By: Sameet Khan, Sadia Ali, Shafia Wasim, Rabail Kazi & Zurrain Farhan | Comparison Between Mr. Burger & Mcdonald’s |
Table of Contents
MR. BURGER Introduction and History 4 Mission statement 4 Objective 4 Type of Business 4 Retail Format 4 Store Location 4 Type of Location 4 Store Design and Retail Mix 5 Employee Type and Density 5 Merchandise Type and Density 5 Fixture Type and Density 5 Sound Type and Density 5 Odor Type and Density 5 Visual Type and Factors 5 Visual Merchandising 6 Retail Space Management 6 Kiosk 6 Self Standing Building 6 Mall Building 6 Counter Display 6 Ciculation Plan 6 MERCHANDISING 6 Merchandise Hierarchy 6 Buying Function 7 Markups & Markdowns 7 Shrinkage & Wastage: 8 SUPPLY CHAIN MANAGEMENT 8 RETAIL MARKETING STRATEGIES 8 Branding 8 Positioning 9 Retail Marketing Mix 9 Product Offerings 9 Place 9 Price 9 People 9 Presentation 10 ADVERTISING 10 RESEARCH 10 CUSTOMER SERVICE 10
Mr. Burger
Introduction and History
Mr. Burger launched its first branch in Pakistan, in late 1980’s, near NIPA bridge. Since its launch in Pakistan, Mr. Burger has opened branches at Tariq Road, Boat Basin, Bahadurabad and North Nazimabad. Over the years, customers have come to appreciate the good service and delicious, quality foods offered by Mr. Burger. It has transitioned from serving hot dogs and burgers to offering a full menu of breakfast, lunch, dinner, and dessert.
Mission statement | To provide the healthiest and best quality fast food to our customers that gives the maximum value.ObjectiveThe main objective of Mr. Burger is to offer the best in quality, services, cleanliness and value.Keeping this objective in mind, Mr. Burger, declaring itself to be the best burgers in town, provides food and drinks of superior quality at reasonable prices.Type of BusinessMr. Burger is a sole proprietorship business which is
2011
| Made By: Sameet Khan, Sadia Ali, Shafia Wasim, Rabail Kazi & Zurrain Farhan | Comparison Between Mr. Burger & Mcdonald’s |
Table of Contents
MR. BURGER Introduction and History 4 Mission statement 4 Objective 4 Type of Business 4 Retail Format 4 Store Location 4 Type of Location 4 Store Design and Retail Mix 5 Employee Type and Density 5 Merchandise Type and Density 5 Fixture Type and Density 5 Sound Type and Density 5 Odor Type and Density 5 Visual Type and Factors 5 Visual Merchandising 6 Retail Space Management 6 Kiosk 6 Self Standing Building 6 Mall Building 6 Counter Display 6 Ciculation Plan 6 MERCHANDISING 6 Merchandise Hierarchy 6 Buying Function 7 Markups & Markdowns 7 Shrinkage & Wastage: 8 SUPPLY CHAIN MANAGEMENT 8 RETAIL MARKETING STRATEGIES 8 Branding 8 Positioning 9 Retail Marketing Mix 9 Product Offerings 9 Place 9 Price 9 People 9 Presentation 10 ADVERTISING 10 RESEARCH 10 CUSTOMER SERVICE 10
Mr. Burger
Introduction and History
Mr. Burger launched its first branch in Pakistan, in late 1980’s, near NIPA bridge. Since its launch in Pakistan, Mr. Burger has opened branches at Tariq Road, Boat Basin, Bahadurabad and North Nazimabad. Over the years, customers have come to appreciate the good service and delicious, quality foods offered by Mr. Burger. It has transitioned from serving hot dogs and burgers to offering a full menu of breakfast, lunch, dinner, and dessert.
Mission statement | To provide the healthiest and best quality fast food to our customers that gives the maximum value.ObjectiveThe main objective of Mr. Burger is to offer the best in quality, services, cleanliness and value.Keeping this objective in mind, Mr. Burger, declaring itself to be the best burgers in town, provides food and drinks of superior quality at reasonable prices.Type of BusinessMr. Burger is a sole proprietorship business which is