Mr. Everest Case Analysis

1. Why climb Mt. Everest? a. Why do people choose to climb Mt. Everest? • Different people have different reasons. • The leaders, the guides and the Sherpa assistants discovered the business opportunity in guiding clients to the summit. • Since Mt. Everest is the highest mountain in the world and is a symbol of overcoming difficulties to fulfill the dream, most of the clients wanted to conquer it, especially when some of them (mountain climbers) failed to push to the summit before. • Jon Krakauer, from Outside magazine, had a special agreement with Hall. He regarded the opportunity as a “free lunch”. • Sandy Pittman, also worked in the media industry, joined the expedition in order to give daily web reports to NBC. • Gammelgaard wanted to become the first Scandinavian woman to reach the summit. • Other clients like Adams and Madsen, chose it because they enjoyed the struggle of the upward of life and they believed that this was what life mean and what life was for. b. What type of person tries to ascend the world’s tallest mountain? • The type of person who tries to ascend Mt. Everest with extremely strong willingness to challenge themselves, good physical fitness, well-trained climbing skills and perseverance. c. What personal Qualities does it take to succeed? • Strong willingness to reach the summit, perseverance, good team spirit, problem solving skills, positive attitude, and avoid making the same mistakes. d. Do you see any similarities between a high-altitude mountain climber and an MSB? • Yes. The personal qualities listed above are also important for an MSB student if he/she wishes to achieve business success in the future. But strong willingness should be the willingness to help enterprises achieve sustainable growth and leverage business as a powerful tool to contribute to society. e. Based upon this analysis, can you draw any conclusion about the dangers that may lie