Mr Price
Development Assignment
Jared Price 12-002259 Bachelor of arts corporate communication BACC1 13/03/2012 HOD Jackie …………………………………………………………………………………………………………………………………………..
Contents:
1) Introduction and explanation of field of study
2) Purpose and key functions in the economic sector
3) The characteristics of a person in this field
4) Top 3 companies in corporate communication
5) Current trends in the industry
6) Career opportunities in the field of corporate communications
7) Conclusion
8) References
Introduction and explanation of field of study
Corporate communication derives its roots a lot from the field of public relations. The definition for public relations practitioner is “serves as an intermediary between the organization that he or she represents and all of that organization’s publics” (Newson, VanSlyke Turk and,Kruckeberg. (© 2010, p.2). Corporate communication is the process a company communicates between the corporate organization and its publics, both internally and externally. Better defined as “Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.” (© The Financial Times Ltd 2012). Communication being the key factor, in the creation, execution, reporting and observing on all corporate activities.
Purpose and key functions in the economic sector
The purpose of corporate communication in the economic sector is to
Jared Price 12-002259 Bachelor of arts corporate communication BACC1 13/03/2012 HOD Jackie …………………………………………………………………………………………………………………………………………..
Contents:
1) Introduction and explanation of field of study
2) Purpose and key functions in the economic sector
3) The characteristics of a person in this field
4) Top 3 companies in corporate communication
5) Current trends in the industry
6) Career opportunities in the field of corporate communications
7) Conclusion
8) References
Introduction and explanation of field of study
Corporate communication derives its roots a lot from the field of public relations. The definition for public relations practitioner is “serves as an intermediary between the organization that he or she represents and all of that organization’s publics” (Newson, VanSlyke Turk and,Kruckeberg. (© 2010, p.2). Corporate communication is the process a company communicates between the corporate organization and its publics, both internally and externally. Better defined as “Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.” (© The Financial Times Ltd 2012). Communication being the key factor, in the creation, execution, reporting and observing on all corporate activities.
Purpose and key functions in the economic sector
The purpose of corporate communication in the economic sector is to
References: . Newson. D.(et.al.) ( © 2010). This is PR: the Realities of Public Relations. 10th ed. Boston: Michael Rosenberg. .The financial times. ltd 2012. London. (online). Available at: http//www.ft.com /lexicon.ft.com (Accessed 14th March 2012). . Van Der Schyff. M. © 2012. Guide to Corporate Communication. COSC5111 Communication Sciences 1A. The Independent Institute of Education: unpublished. .Du Plooy – Cilliers. F an Louw. M. © 2008. Lets talk about interpersonal communication. 3rd ed. Johannesburg: Heinemann Publishers. . Forbes. 2012. New York. (online). Available at: http//www.forbes.com (Accessed 16 March 2012). . Foster. B. 2010. Facebook User Guide Chart. Digital Strategy, Social Media blog, (blog) 28 July. Available at: http//www.benphoster.com (Accessed 16 March 2012)