MRA Logistics
Report on Market Research Analysis of Logistic Sector.
Kalpesh Hiwase MMS Marketing Roll No: 74
Contents
Topic Page No.
1. Introduction to Logistic Industry 3
2. What is the need of Market Research ? 9
3. How can the company use Market Research 11
4. Techniques for conducting Market Research 12
5. Sample Market Report Checklist 14
6. Sample Questionaire 17
7. Bibliography 18
Introduction to Logistic Sector in India
Introduction
The Indian economy has been growing at an average rate of more than 8 per cent over the last four years putting enormous demands on its productive infrastructure. Whether it is the physical infrastructure of road, ports, water, power etc. or the digital infrastructure of broadband networks, telecommunication etc. or the service infrastructure of logistics – all are being stretched to perform beyond their capabilities. Interestingly, this is leading to an emergence of innovative practices to allow business and public service to operate at a higher growth rate in an environment where the support systems are getting augmented concurrently. In this paper, we present the status of the evolving logistics sector in India, innovations therein through interesting business models and the challenges that it faces in years to come.
Broadly speaking, the Indian logistics sector, as elsewhere, comprises the entire inbound and outbound segments of the manufacturing and service supply chains. Of late, the logistics infrastructure has received lot of attention both from business and industry as well as policy makers. However, the role of managing this infrastructure (or the logistics management regimen) to effectively compete has been slightly under-emphasized. Inadequate logistics infrastructure has an effect of creating bottlenecks in the growth of an economy, the
Kalpesh Hiwase MMS Marketing Roll No: 74
Contents
Topic Page No.
1. Introduction to Logistic Industry 3
2. What is the need of Market Research ? 9
3. How can the company use Market Research 11
4. Techniques for conducting Market Research 12
5. Sample Market Report Checklist 14
6. Sample Questionaire 17
7. Bibliography 18
Introduction to Logistic Sector in India
Introduction
The Indian economy has been growing at an average rate of more than 8 per cent over the last four years putting enormous demands on its productive infrastructure. Whether it is the physical infrastructure of road, ports, water, power etc. or the digital infrastructure of broadband networks, telecommunication etc. or the service infrastructure of logistics – all are being stretched to perform beyond their capabilities. Interestingly, this is leading to an emergence of innovative practices to allow business and public service to operate at a higher growth rate in an environment where the support systems are getting augmented concurrently. In this paper, we present the status of the evolving logistics sector in India, innovations therein through interesting business models and the challenges that it faces in years to come.
Broadly speaking, the Indian logistics sector, as elsewhere, comprises the entire inbound and outbound segments of the manufacturing and service supply chains. Of late, the logistics infrastructure has received lot of attention both from business and industry as well as policy makers. However, the role of managing this infrastructure (or the logistics management regimen) to effectively compete has been slightly under-emphasized. Inadequate logistics infrastructure has an effect of creating bottlenecks in the growth of an economy, the
Bibliography: 1. http://www.fta.co.uk/export/system/modules/com.fta.sites.lovelogistics/resources/v1/downloads/Logistics_Industry_Survey_2009_-_2010.pdf 2. www.logisticsmgmt.com 3. www.google.com 4. http://www.preferredgloballogistics.com