Mrketing Techinque

A Project Report on
MARKETING TECHNIQUES
OF
ING VYSYA LIFE INSURANCE
HYDERABAD

Project submitted in partial fulfillment for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
DECLARATION BY STUDENT

I here by declare that this project Report titled MARKETING TECHNIQUES OF ING VYSYA LIFE INSURANCE submitted by me to the department of management , XXXX is a bonafide work undertaken by me and it is not submitted to any other university or institution for the award to any degree /diploma/certificate or published any time before.

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ACKNOWLEDGEMENT

The presentation of the report in the way required has been made possible by the way of contribution of various people. The completion of this project report titled MARKETING TECHNIQUES OF ING VYSYA LIFE INSURANCE “brings to express thanks to one and all of those who helped along the way. I very thanks to XXXX, faculty –marketing, and my college project guide for guiding me to conduct my project report.

I would also like express my gratitude to XXXX of the college for giving his support and guidance throughout this project.

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PROJECT REPORT ON
MARKETING TECHINQUES OF ING VYSYA LIFE INSURANCE MASTER OF BUSSINESS ADMINSTRATION

TABLE OF CONTENTS PAGES

1. INTRODUCTION ………………………………………..5

2. MEANING AND DEFINITION………………………….7

3. MARKETING PRINCIPLES AND TECHNIQUES……..9

4. DEFINITION AND PRINCIPLES OF INSURANCE…...14

5. AGENTS INVOLVED …………………………………...17

6. OBJECTIVES……………………………………………..18

7. RESEARCH METHODOLOGY…………………………20

8. SAMPLE SIZE……………………………………………20

9. LIMITATIONS…………………………………………..32

10. Analysis of questionnaire……….………………31-38
(DATA ANALYSIS AND PRESENTATION AND IMPLEMENTATION)

11. SUMMARY AND CONCLUSIONS…………………....43

12. SUGGESTIONS………………………………………...44

13. BIBLOGRAPHY………………………………………..45

INTRODUCTION