MRKMN61 L TEAM BYTES X CASE ANALYSIS 6
Xavier University – Ateneo de Cagayan
School Of Business and Management
Major in Marketing
Case Analysis 6: Memphis Police Department
Submitted by: Submitted to:
“TEAM BYTES” Mr. David Pestaño
Eslao, Brian MRKM 61 Instructor
Espineli, Lyre
Jarabe, Paolo
Olango, Dian
Piloton, Raquel
Racho, Reuvynna
02-17-2015
1. Identify how the opportunity was identified and explain why this solution was feasible. - The opportunity using analytical framework was identified because traditional policing practices were powerless to thwart a rising crime rate. This framework will be the basis for a pilot program. Thus it is feasible because this program will help identity which analytical and operational approach might work or not.
2. Explain why data understanding and data preparation are important in this predictive analytics solution. - The significance of data understanding and data preparation in the predictive analytics solution are it can provide a better and high value of recommendation to what to do for a specific problem.
3. What was used as basis for the pilot program? - They used the crime data as the foundation or root for the pilot program.
4. What are the limitations of the predictive analytics solution that was provided?
- The limitations of the predictive analytics solution that was provided in the case was when Mr. Godwin realized that over the long term, that the of success of the program; predictive analytics would not only require the situation but also the adaptation of the department’s operational processes to take full advantage of them and also he further realized that moving from a pilot project to a systemic change in practices would require broad buy-in, especially from patrol officers out on the street.
5. How was analytics culture built at Memphis PD?
- Mr. Godwin proposed that each area commander in the MPD would be given the resources in the form of overtime funding and flexibility to make their own deployment
School Of Business and Management
Major in Marketing
Case Analysis 6: Memphis Police Department
Submitted by: Submitted to:
“TEAM BYTES” Mr. David Pestaño
Eslao, Brian MRKM 61 Instructor
Espineli, Lyre
Jarabe, Paolo
Olango, Dian
Piloton, Raquel
Racho, Reuvynna
02-17-2015
1. Identify how the opportunity was identified and explain why this solution was feasible. - The opportunity using analytical framework was identified because traditional policing practices were powerless to thwart a rising crime rate. This framework will be the basis for a pilot program. Thus it is feasible because this program will help identity which analytical and operational approach might work or not.
2. Explain why data understanding and data preparation are important in this predictive analytics solution. - The significance of data understanding and data preparation in the predictive analytics solution are it can provide a better and high value of recommendation to what to do for a specific problem.
3. What was used as basis for the pilot program? - They used the crime data as the foundation or root for the pilot program.
4. What are the limitations of the predictive analytics solution that was provided?
- The limitations of the predictive analytics solution that was provided in the case was when Mr. Godwin realized that over the long term, that the of success of the program; predictive analytics would not only require the situation but also the adaptation of the department’s operational processes to take full advantage of them and also he further realized that moving from a pilot project to a systemic change in practices would require broad buy-in, especially from patrol officers out on the street.
5. How was analytics culture built at Memphis PD?
- Mr. Godwin proposed that each area commander in the MPD would be given the resources in the form of overtime funding and flexibility to make their own deployment