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MRKT505 FINDINGS 20AND 20DISCUSSION

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MRKT505 FINDINGS 20AND 20DISCUSSION
FINDINGS AND DISCUSSION
Internet and Social Media
Participants showed that internet became part of their daily routine and essential in their lives. This is due to the ease of accessibility using convenient gadgets, like mobile phone.
.. fa 3ala 7asab el jaw w etha 3nde wagt gser mal el faragh aw ena ana ray7a bkhalis shaghla fa tshofeen “a..a..a” mathalan na6ra 3end 6abeb wela shay , el wagt gseer tshofen adsh el internet btlfone w ashof twitter , instagram , achayek marat 3ala mwaqe3 3ende ana applications bmwaqe3 fa ag3ad ashof methl net a porter ,aw asos
.. fa a7eb ashof chithy … (Nagham, 23 years)
Ehwa aslan internet mtwafer 3ndena ya3ne 24 hours mwjud beltelephone 24 sa3a ma3ana faaa aaah instgram ana ma astghni 3ana fa ah fa wayed instgram men ah men saraw elbanat ( teth7ak ) … (Reem, 23 years)
A: uh, actually fe elfree time wayed te9eer feha ashya'a mohema, ahh, awal shay , ahh, lazem afta7 etalefon, o achayek 3ala el instagram, ah, since ena ehwa ahh 9ar men elashya'a el mohema fe elyoum. Ahh, o ohwa men al ashya'a ely ehh aga'6y feha el free time. (Ahlam, 27 years)
Using the internet differs from participant to another as per her interest or purpose. For example, some of the topics that would be of their interest is Nutrition, life style, Makeup, food and restaurants.
However, all of them agreed on one common interest which is Fashion and Design.
… yes I do food, fashion .. everything that makes life pretty beautiful … (Esra, 23 years)
… but mainly I like aaah fashion , makeup ..umm.. What else.. I like to check like you know treatments and body care stuff.. That kind of cool stuff … (Zahra, 23 years)
… in my free time, im very interested in fashion actually and I usually browse the internet seeing that latest designs and fashion … (Noura, 33 years)

Popular Bloggers and the Reason
As all participants showed their main interest in Fashion and

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