Mrp Final 1
“STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY AND STORE BRAND SHELF SPACE”
A SYNOPSIS REPORT SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
2011-2013
Submitted to
JIWAJI UNIVERSITY,
GWALIOR (M.P.)
By
SAISTA NASIR, AJAY VERMA, RAM NARESH SONI
Submitted to
PROF. SHAILJA BHAKAR
PRESTIGE INSTITUTE OF MANAGEMENT GWALIOR, OPPOSITE DDNAGAR – 474020, MADHYA PRADESH, INDIA
DECLARATION
We Saista Nasir, Ajay Verma and Ram Naresh Soni of MBA III Semester of Prestige Institute of Management Gwalior, hereby declare that the report titled “Store brand purchase intention: Effect of Risk, Quality, Familiarity and store brand shelf space” is submitted by us in the line of partial fulfillment of course objectives for the Master of Business Administration Degree.
We assure that this project is the result of our own efforts and that any other institute for the award of any degree or diploma has submitted it.
Date Saista Nasir
Place Ajay Verma Ram Naresh Soni
CERTIFICATE
This is to certify that Saista Nasir, Ajay Verma and Ram Naresh Soni undertook a synopsis of Major Research Project titled “Store brand purchase intention: Effect of Risk, Quality, Familiarity and store brand shelf space ” for the partial fulfillment of the award of Master of Business Administration degree of the Jiwaji University Gwalior in the academic curriculum.
They have completed this synopsis under my supervision and guidance. The information provided by them is original and free from any prejudices.
Prof. Shailja Bhakar
(Faculty Guide, PIMG)
ACKNOWLEDGEMENT
We would like to acknowledge the help and support of the following without whose support and best wishes this project would not have been a reality.
First and foremost our gratitude goes to
A SYNOPSIS REPORT SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
2011-2013
Submitted to
JIWAJI UNIVERSITY,
GWALIOR (M.P.)
By
SAISTA NASIR, AJAY VERMA, RAM NARESH SONI
Submitted to
PROF. SHAILJA BHAKAR
PRESTIGE INSTITUTE OF MANAGEMENT GWALIOR, OPPOSITE DDNAGAR – 474020, MADHYA PRADESH, INDIA
DECLARATION
We Saista Nasir, Ajay Verma and Ram Naresh Soni of MBA III Semester of Prestige Institute of Management Gwalior, hereby declare that the report titled “Store brand purchase intention: Effect of Risk, Quality, Familiarity and store brand shelf space” is submitted by us in the line of partial fulfillment of course objectives for the Master of Business Administration Degree.
We assure that this project is the result of our own efforts and that any other institute for the award of any degree or diploma has submitted it.
Date Saista Nasir
Place Ajay Verma Ram Naresh Soni
CERTIFICATE
This is to certify that Saista Nasir, Ajay Verma and Ram Naresh Soni undertook a synopsis of Major Research Project titled “Store brand purchase intention: Effect of Risk, Quality, Familiarity and store brand shelf space ” for the partial fulfillment of the award of Master of Business Administration degree of the Jiwaji University Gwalior in the academic curriculum.
They have completed this synopsis under my supervision and guidance. The information provided by them is original and free from any prejudices.
Prof. Shailja Bhakar
(Faculty Guide, PIMG)
ACKNOWLEDGEMENT
We would like to acknowledge the help and support of the following without whose support and best wishes this project would not have been a reality.
First and foremost our gratitude goes to