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Mrp of Customer Satisfaction

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Mrp of Customer Satisfaction
Major Research Project
[For the partial fulfillment of requirement towards degree in Master of Business Administration (MBA), 2009-11 of Devi Ahilya Vishva Vidhalay (DAVV), Indore]

On
“An evaluative study on the factors influencing customer satisfaction in BIG BAZAAR in Indore”

Guided By: Submitted By: Mr. Giriraj Godani Hareram chouhan MBA IV Semester Project Summary
The report of the present study has been divided into 7 chapters.
Chapter 1: contains Introduction which includes Conceptual Framework, Introduction of topic, Review of Literature, & Rationale of study.
Chapter 2: contains Research Methodology which includes Objectives of study, Hypotheses (optional), Method of Research, Nature of the study, Types of sample, Size of Sample, Sample Area & tools to analyze, both for Data collection and Data Analysis.
Chapter 3: contains Data Analysis which contains Method of data analysis (type of statistical tool).It includes various graphs, charts and tables.
Chapter 4- contains Findings and Conclusions which includes Conclusion, Policy implications (advices), Limitations of the study.
Chapter 5: contains References 1- Bibliography-preferred books, journals, other papers (in alphabetical order) 2- -Webliography (website references (in alphabetical order)
Chapter 6: will present the Appendices which give the sample copy of the tools used for data collection (questionnaire).
Certificate from Faculty Guide

This is to certify that Hareram Chouhan, student of Master of Business Administration
MBA (Full Time) program, has completed Major Research Project on “An evaluative
Study on the factors influencing customer satisfaction BIG BAZAAR in Indore" under my guidance and supervision.

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