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Mrs. Neha Patel

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Mrs. Neha Patel
GLS MBA Program

GUJARAT TECHNICAL UNIVERSITY
MBA PROGRAMME - SEMESTER IV

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Course: - Management Control Systems (MCS)
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Course Credit: Full Course Code: MCS
Instructor: Prof. Neha J. Patel

Course Objective:
Every organization is meant for achieving pre-set goals and objectives. Well thought-out strategies are being implemented for this purpose. Execution of these strategies assumes as much importance as formulation itself. Management control systems are designed in order to implement these strategies successfully. The process of implementation of the strategies and the dilemma faced by managers are the main focus of this course. It envisages strategic planning, budgeting, resource allocation, performance measurement, evaluation, and reward/ responsibility centre allocation. Thus, the main objective of this course is to equip the students with the skills for effective implementation of strategies and resolving the attendant problems.

Text Books: • Robert Anthony & Vijay Govindarajan – Management Control Systems: Text & Cases (Tata McGraw- Hill Publishing Company, Latest Edition) • Pradip Kumar Sinha – Management Control Systems (Excel Books, Latest Edition) • N. Ghosh – Management Control Systems (PHI, Latest Edition)

Reference Books: • Joseph A. Maciariello and Calvi J. Kirby – Management Control Systems (PHI, Latest Edition) • Ravindhra Vadapalii- Management Control System (Excel, Latest Edition)

List of Journals/Periodicals/ Magazines/ Newspapers etc.: • Professional selling, • Journal of Personal Selling & Sales Mgmt., • Journal of Marketing Channels, • Journal of Supply Chain Mgmt., • International Journal of Retail and Distribution Mgmt., etc.

Evaluation Plan:
The evaluation of participants will be on continuous basis comprising
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