Preview

Ms. Elkey Cheyrl

Best Essays
Open Document
Open Document
3871 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ms. Elkey Cheyrl
Student ID: 201212319
Due Date: November 19, 2012
Lecturer: Jennifer Davey

Due Date: November 19, 2012
08
Fall

HRM 203 – Field Trip Report Analysis and Recommendation
November 2012
Student ID: 201212319
Lecturer: Jennifer Davey

Executive Summary
Crowne Plaza Hunter Valley is a part of IHG, the biggest hotel group in terms of its number in rooms. This resort is located in Hunter Valley, the oldest wine region in Australia and also known as one of the most popular tourist destinations in Australia. Located only 2.5 hours away from Sydney, it is a perfect place for a getaway from the bustle of the city. Crowne Plaza has a total number of 318 rooms with 3 main food and beverages outlets, meeting rooms, swimming pools, and gym as well as golf and spa facilities.
In order to reach the revenue target, there need to be an integration and good cooperation amongst golf and spa department with related departments such as Food and Beverage, Rooms Division as well as Sales and Marketing. Without these departments, the golf and spa facilities won’t be working as it was expected and a good teamwork amongst those departments need to be implemented in order to reach the target.
Auditing an organization is an important aspect in order to improve the business. SWOT analysis is used in this report to determine the internal factors of the resort such as strength and weaknesses as well as the external factors such as opportunities and threats. By conducting this strategy and critically analyze, it’ll help Crowne Plaza in determining which part need to be improved and what are the opportunities that could be turned in doing business in order to boost the revenue.
Furthermore, it is mentioned that their main competitor is Accor, a large hotel group. Fairmont Resort Blue Mountains and Grand Mercure Hunter Valley is their main competitor as these resorts have the same concept as well as target market (C. Speedie, 2012, power point, October 29)

Table of Contents


References: Crowne Plaza Hunter Valley, 2012, ‘Home’ viewed 16 November 2012 <http://www.crowneplazahuntervalley.com.au/> Crowne Plaza Hunter Valley, 2012, ‘Stay and Play Package’ viewed 16 November 2012 <http://www.crowneplazahuntervalley.com.au/special-offers-deals/accommodation-offers/stay-and-play/> Crowne Plaza Hunter Valley, 2012, ‘The Place to Relax’ viewed 16 November Health and Spa Tourism n.d., viewed 16 November, 2012 <http://torc.linkbc.ca/torc/downs1/healthandspa.pdf> Intercontinental Hotels Group, 2012, ‘About Us’ viewed 16 November 2012 <http://www.ihgplc.com/index.asp?pageid=23> Mill, R. C. 2012, Resorts Management and Operations, 3rd edition, John Wiley & Sons, Inc., Canada. Mill, R. C. 2001, Resorts Management and Operations, John Wiley & Sons, Inc., Canada. Tea Tree Spa, 2010, ‘Tea Tree Spa Menu’ viewed 16 November 2012 <http://www.crowneplazahuntervalley.com.au/wp-content/uploads/2010/10/Tea-Tree-Spa-Menu-2010.pdf>
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    B120 Tma01 the Lodge Bistro
    • 498 Words
    • 2 Pages

    B120 Tma01 the Lodge Bistro

    After reading your summary about The Lodge Bistro Chain, I would like to outline the problems and possible causes and try to show you a learning skill that you could implement to help solve these issues. The best way to do this is by using SWOT Analysis which will help to determine the Strengths, Weaknesses, Opportunities and Threats within the company. The graph below will help you to identify the areas and where they happen.…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    3030
    • 1260 Words
    • 6 Pages

    3030

    High income market – The main competitors would have to be the five star hotel that are well known and are located near the area. Husband and wife market- The main competitors would have to be any hotel ranking from 3-5 stars that provides similar services. Party Market- The main competitors would be Bars and Resorts that people go to have a party.…

    • 1260 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Macy's Swot Analysis
    • 1373 Words
    • 6 Pages

    Macy's Swot Analysis

    A retailer of upscale department stores sells a whole range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer’s goods. This retail store is formally known as Federated Department Stores –Macy’s. This paper will go over the SWOT analysis For Macy’s formally known as known as Federated Department Stores. The SWOT analysis is includes the internal and external factors assessment of Macy’s strengths, weaknesses, opportunities, and threats. The SWOT analysis provides an in depth picture of the organization’s business and operations.…

    • 1373 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Maverick Case
    • 968 Words
    • 4 Pages

    Maverick Case

    • Point of View: Your team will act as consultants to Cindy Baum, the Vice President of Asset Management at Maverick Lodging. You are to help prepare her for her meeting with her boss, Robert Sandlin, President and CEO of Maverick Lodging to discuss the results for 1999 and to assess the balanced scorecard framework as both a measurement system and management system. Presentation Format Your presentation will cover the following areas: 1. Background: The team needs to succinctly explain the purpose of your recommendations. It answers the question: “Why are we all here?” 2. Analysis: This section contains your analysis of the case using concepts from your readings. 3. Problems: What problems or issues did you identify from your analysis? How would you define Maverick Lodging’s problems? 4. Solutions: What are your recommendations based on your analysis? They should be based on your analysis. Also, why are these recommendations superior to other alternatives? 5. Action Plan: This section summarizes your follow-up steps for management and your team.…

    • 968 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Love and Death in Romeo and Juliet
    • 905 Words
    • 4 Pages

    Love and Death in Romeo and Juliet

    Right from the beginning in the play of Romeo and Juliet we are made to think that the play will be based on the tragedy of two ill-fated characters. This is expressed in the Prologue, Act One, "Two households, both alike in dignity, in fair Verona where we lay our scene, from ancient grudge break to new mutiny, where civil blood makes civil hand unclean. From forth the fatal loins of these two star-crossed lovers take their life." Although these two teenager's love is the focus of the story, many other views of love are expressed and presented by various characters. These include Romeo's love for Rosaline and the Friar Lawrence's view of love.…

    • 905 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    A. Overview of Starwoods Hotels & Resorts Worldwide Inc.
    • 1192 Words
    • 5 Pages

    A. Overview of Starwoods Hotels & Resorts Worldwide Inc.

    Starwood Hotels & Resorts Worldwide, Inc. has many competitors in the hotel and lodging industry, but its major upscale and luxury industry rivals consist of four other companies. These competitors are Hilton Hotels, Marriott International, Inc., Global Hyatt Corporation, and MGM Mirage. They have built a brand image and equity that intensifies rivalry in the industry. Since all of the actors in the hotel industry made huge investments, their exit barrier is high that adds more fuel to rivalry in the hotel industry.…

    • 1192 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Strategic Management - Case Study Marriott International
    • 3839 Words
    • 16 Pages

    Strategic Management - Case Study Marriott International

    The report focuses on Marriott International putting strategic management at the center core of analysis and discussion that allows Marriott strengths and weaknesses to be known and be evaluated according to such SWOT related strategies, CPM, EFE, IE matrix and many other important points for strategic management recognition of Marriott International. There is important account to the strategic analysis of Marriott International, there implies to external and internal environment of the company wherein critical discussion and analysis is acquired to add up levels of certain market based tools for definite analysis such as, SWOT, matrix like CPM, and Grand Strategy. Marriott is working well with is critical success factors as well as core competencies as provided in their financial flows which involve important ratios and figures in which strategic models are set properly. There has been rapid market dominance in terms of products and services, achieve global breakthrough over its rivals Shangri-La and Mandarin.…

    • 3839 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Miss
    • 290 Words
    • 2 Pages

    Miss

    |Use the PESTE and Swot analysis to demonstrate the how the hotel is adapting to its changing external environment. |…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Business environment analysis: Ryanair
    • 1855 Words
    • 8 Pages

    Business environment analysis: Ryanair

    “A SWOT analysis approach to integrate the separate analyses requires managers to consider their firm’s strengths (S), weakness (W), along with opportunities (O) and treat’s (T) for its continued operation. SWOT analysis is a basic framework for integrating the result of analyses that guide the formulation of an appropriate strategy.”…

    • 1855 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Rosewood Hotels Resorts Executive Summary
    • 507 Words
    • 3 Pages

    Rosewood Hotels Resorts Executive Summary

    Major competitors are Ritz Carlton, Four Seasons, St. Regis, One & Only and Mandarin Oriental hotels under corporate brands, and “the collection” of individually branded unique hotels such as Auberge, Rock Resorts and Orient – Express.…

    • 507 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    aman resorts
    • 686 Words
    • 3 Pages

    aman resorts

    other resorts. Aman doesn’t have more than 40 rooms on average at each location and no…

    • 686 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Pestel Analysis
    • 1920 Words
    • 8 Pages

    Pestel Analysis

    The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the implementation of a new business idea. A SWOT analysis can be completed by an individual within the organization (provided they can take an overview of the current situation) but is often best completed in a team or group. The discussion itself is informative, and the quality of the output is better if perceptions are gathered from a number of people. The PEST analysis is a tool to evaluate external factors. It is often helpful to complete a PEST analysis prior to a SWOT analysis, although it may be more useful to complete a PEST analysis as part of, or after, a SWOT analysis. A SWOT analysis measures a business unit; a PEST analysis measures trends and changes in the market. A SWOT analysis is a subjective assessment of information about the business that is organized using the SWOT format into a logical order that helps understanding, presentation, discussion and decisionmaking. The four dimensions are a useful extension of a basic two heading list of pro's and con's. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The SWOT template below includes sample questions, whose answers are inserted into the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis. Note that many of the SWOT questions are also talking points for other headings use them as you find most helpful, and make up your own to suit the issue being analyzed. A SWOT analysis can also be used to examine different aspects of the business, in our case examining the businesses solutions, customers, capabilities and organizational capabilities. Each…

    • 1920 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Shangri La
    • 2482 Words
    • 10 Pages

    Shangri La

    In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe, North America and Australia. I will explain its business strategy making an external analysis about the macro environment, the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment. To continue I will perform an internal environmental analysis finding the strengths and weaknesses of this organization, prepare and evaluate alternative strategies and decide on the best strategies for achievement. I will generate action plans for strategy implementation and execution taking into consideration resource allocation and control. Finally I will indentify the issues that need immediate action and try to solve the problems and propose alternatives for the company.…

    • 2482 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    conference estimating in sydney
    • 3348 Words
    • 17 Pages

    conference estimating in sydney

    The conference dinner followed by some entertainment programs should be organised on the first day’s evening.…

    • 3348 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    feasibiliity
    • 1709 Words
    • 7 Pages

    feasibiliity

    Another part of the report is a SWOT-analysis carried out for Bank of the Philippine Islands. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.…

    • 1709 Words
    • 7 Pages
    Powerful Essays
    Read More

Related Topics