Ms Grace
Formulating and selecting a business environmental strategy
Miriam Fischlein ESPM/MGMT 3604-5604
Agenda • Strategy formulation • Orsato’s typology of environmental strategies • Downy case study
Strategy formulation
The Five Steps of the Strategy Making Process
1
Define mission & goals 2 Analyze the external environment => threats and opportunities 3 Analyze the internal environment => weaknesses and strengths 4 Select appropriate strategies 5 Implement the strategies
Define
Analyze
Select
Implement
Adapted from: Hill, 2008. Copyright: Houghton Mifflin Company
Environmental mission statement at 3M
“3M's commitment is to actively contribute to sustainable development through environmental protection, social responsibility and economic progress. To us, that means meeting the needs of society today, while respecting the ability of future generations to meet their needs.”
=> The mission statement provides a rationale for what the company intends to do and a framework within which strategy is formulated (Hill, 2008).
Environmental objectives at 3M
Key objectives: Meeting society's and 3M's expectations for environmental improvement:
• Reducing our environmental footprint. • Assuring our products are safe for their intended use through their entire life cycle. • Assuring the appropriate management of any 3M health and safety issues that may touch customers, neighbors and the public. • Maintaining a safe and healthy workplace. [...]
=> Objectives define a “measurable desired future state that a company attempts to realize” (Hill, 2008)
Environmental strategies at 3M
Meeting society's and 3M's expectations for environmental improvement:
• Utilizing 3M's Environmental, Health and Safety Management System to help 3M and our business units identify key issues and long-term solutions. • Utilizing Life Cycle Management to continuously improve the environmental, health and safety impact of our products and processes. • Making
Miriam Fischlein ESPM/MGMT 3604-5604
Agenda • Strategy formulation • Orsato’s typology of environmental strategies • Downy case study
Strategy formulation
The Five Steps of the Strategy Making Process
1
Define mission & goals 2 Analyze the external environment => threats and opportunities 3 Analyze the internal environment => weaknesses and strengths 4 Select appropriate strategies 5 Implement the strategies
Define
Analyze
Select
Implement
Adapted from: Hill, 2008. Copyright: Houghton Mifflin Company
Environmental mission statement at 3M
“3M's commitment is to actively contribute to sustainable development through environmental protection, social responsibility and economic progress. To us, that means meeting the needs of society today, while respecting the ability of future generations to meet their needs.”
=> The mission statement provides a rationale for what the company intends to do and a framework within which strategy is formulated (Hill, 2008).
Environmental objectives at 3M
Key objectives: Meeting society's and 3M's expectations for environmental improvement:
• Reducing our environmental footprint. • Assuring our products are safe for their intended use through their entire life cycle. • Assuring the appropriate management of any 3M health and safety issues that may touch customers, neighbors and the public. • Maintaining a safe and healthy workplace. [...]
=> Objectives define a “measurable desired future state that a company attempts to realize” (Hill, 2008)
Environmental strategies at 3M
Meeting society's and 3M's expectations for environmental improvement:
• Utilizing 3M's Environmental, Health and Safety Management System to help 3M and our business units identify key issues and long-term solutions. • Utilizing Life Cycle Management to continuously improve the environmental, health and safety impact of our products and processes. • Making