Mt351 Unit 3 Assignment
Page One
Unit 3, assignment
Jason Martinez
MT355-01, Marketing Research
Professor: Theodore Alex
Kaplan University
June 2, 2015
Page Two
Declining Sales When a business begins to suspect that their sales are declining it is a good idea to start a marketing campaign to research the problem and ultimately develop a solution. Declining sales is sometimes an unanticipated change that must be approached in a reactive way. It is most important to identify the problem clearly right from the beginning so that marketing efforts and money are not wasted, it is also important to identify the right research design to use to tackle the problem (Brown, 2014). In the situation of declining sales there are three types of research designs to consider. Exploratory research is the best place to a marketing campaign and especially when little is known about the root cause of the problem. Exploratory research is not designed to find an immediate answer to a problem but instead should be used to gain insight into the problem and develop ideas as in how to approach further research (Brown, 2014). …show more content…
After exploratory research has been conducted and the problem has been identified clearly a company can further its study through descriptive research.
Descriptive research is a method used to collect data and gather more information. This information can describe what is happening in great detail. Descriptive research will help in finding what and how things are the way they are and not as much as to why (Rick Penwarden, 2014). With the descriptive research done one can move on to causal research. Causal research could also be referred to as conclusive research. This method of research design will be used
to
Page Three determine the cause and effect of two variables in regards to the problem. Causal research has two objectives and they are to understanding which variables are the cause and which variables is the effect and to determine the nature of the relationship between the causal variables and the effect predicted (Scott Smith, Ph.D., 2012). In using marketing research in finding out the root-cause as to why a business may be suffering from declining sales a business manager or marketing firm may want to formulate a research design that will utilize the exploratory, descriptive, and causal research designs. Exploratory research will help in identifying and clarifying the problem at hand. Descriptive research will support a conclusion and causal research will aid in finding and identifying a rrot-cause (Brown, 2014).
References
Brown, Tom. Basic Marketing Research, 8e, 8th Edition. Cengage Learning, 2014. VitalBook file.
Scott Smith, Ph.D. (2012, February 28). Research Problem: 5 Ways to Formulate the Research Problem - Qualtrics. Retrieved from https://www.qualtrics.com/blog/research-problem/
Rick Penwarden. (2014, August 20). Causal Research: Identifying Relationships and Making Business Decisions through Experimentation - FluidSurveys. Retrieved from http://fluidsurveys.com/university/causal-research-identifying-relationships-making-business-decisions-experimentation/
Unit 3, assignment
Jason Martinez
MT355-01, Marketing Research
Professor: Theodore Alex
Kaplan University
June 2, 2015
Page Two
Declining Sales When a business begins to suspect that their sales are declining it is a good idea to start a marketing campaign to research the problem and ultimately develop a solution. Declining sales is sometimes an unanticipated change that must be approached in a reactive way. It is most important to identify the problem clearly right from the beginning so that marketing efforts and money are not wasted, it is also important to identify the right research design to use to tackle the problem (Brown, 2014). In the situation of declining sales there are three types of research designs to consider. Exploratory research is the best place to a marketing campaign and especially when little is known about the root cause of the problem. Exploratory research is not designed to find an immediate answer to a problem but instead should be used to gain insight into the problem and develop ideas as in how to approach further research (Brown, 2014). …show more content…
After exploratory research has been conducted and the problem has been identified clearly a company can further its study through descriptive research.
Descriptive research is a method used to collect data and gather more information. This information can describe what is happening in great detail. Descriptive research will help in finding what and how things are the way they are and not as much as to why (Rick Penwarden, 2014). With the descriptive research done one can move on to causal research. Causal research could also be referred to as conclusive research. This method of research design will be used
to
Page Three determine the cause and effect of two variables in regards to the problem. Causal research has two objectives and they are to understanding which variables are the cause and which variables is the effect and to determine the nature of the relationship between the causal variables and the effect predicted (Scott Smith, Ph.D., 2012). In using marketing research in finding out the root-cause as to why a business may be suffering from declining sales a business manager or marketing firm may want to formulate a research design that will utilize the exploratory, descriptive, and causal research designs. Exploratory research will help in identifying and clarifying the problem at hand. Descriptive research will support a conclusion and causal research will aid in finding and identifying a rrot-cause (Brown, 2014).
References
Brown, Tom. Basic Marketing Research, 8e, 8th Edition. Cengage Learning, 2014. VitalBook file.
Scott Smith, Ph.D. (2012, February 28). Research Problem: 5 Ways to Formulate the Research Problem - Qualtrics. Retrieved from https://www.qualtrics.com/blog/research-problem/
Rick Penwarden. (2014, August 20). Causal Research: Identifying Relationships and Making Business Decisions through Experimentation - FluidSurveys. Retrieved from http://fluidsurveys.com/university/causal-research-identifying-relationships-making-business-decisions-experimentation/