Muhammad 1124641
Factors Affecting Online Shopping Behavior of IIUM Students
Muhammad Bin Qasim
1124641
Bachelors Of Information Technology
Kulliyah Of ICT
International Islamic University
English for Academic Writing
LE 4000 Section 47
Tutor : Madam Mona Mazlinda Bt Mokhtar
13th December 2013
Abstract
The motivation behind this study is to dissect components influencing on online shopping conduct of IIUM students that could be a stand out amongst the most significant issues of e-trade and marketing field. However, there is extremely restricted information about online conduct of IIUM students in light of the fact that it is a confused socio-technical phenomenon and includes an excess of elements. One of the objectives of this study is cover the deficiencies of past studies that didn 't inspect primary components that impact on internet shopping conduct. This objective has been emulated by utilizing a model looking at the effect of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective standards, discerned behavioral control and attitude on online shopping behavior. To investigate these factors 30 questionnaires were filled up IIUM students through online medium. The link of Questionnaires was posted on active Facebook pages that IIUM students usually use. The responses from students were drafted in Pie charts, graphs with a specific end goal to portray the details. This study might be acknowledged as a connected research from reason viewpoint and enlightening overview concerning the nature and technique (kind of relationship).
The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers.
Keywords: online shopping, shopping
Muhammad Bin Qasim
1124641
Bachelors Of Information Technology
Kulliyah Of ICT
International Islamic University
English for Academic Writing
LE 4000 Section 47
Tutor : Madam Mona Mazlinda Bt Mokhtar
13th December 2013
Abstract
The motivation behind this study is to dissect components influencing on online shopping conduct of IIUM students that could be a stand out amongst the most significant issues of e-trade and marketing field. However, there is extremely restricted information about online conduct of IIUM students in light of the fact that it is a confused socio-technical phenomenon and includes an excess of elements. One of the objectives of this study is cover the deficiencies of past studies that didn 't inspect primary components that impact on internet shopping conduct. This objective has been emulated by utilizing a model looking at the effect of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective standards, discerned behavioral control and attitude on online shopping behavior. To investigate these factors 30 questionnaires were filled up IIUM students through online medium. The link of Questionnaires was posted on active Facebook pages that IIUM students usually use. The responses from students were drafted in Pie charts, graphs with a specific end goal to portray the details. This study might be acknowledged as a connected research from reason viewpoint and enlightening overview concerning the nature and technique (kind of relationship).
The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers.
Keywords: online shopping, shopping
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