Multi- Choice 3

Multi- Choice 3

1)

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
A)

Target marketing
B)

Mind mapping
C)

Consumer activism
D)

Consumer behaviour
E)

Product differentiation

2)

Which of the following would be the best illustration of a subculture?
A)

a religion
B)

a group of close friends
C)

your university
D)

a fraternity or sorority
E)

your occupation

3) Joe is a computer service technician. People in his neighbourhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbours are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a (n) ________.
A)

transactional leader
B)

opinion leader
C)

role model
D)

gate-keeper
E)

international marketer

4)

When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favourite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days?
A)

education
B)

age
C)

income
D)

gender
E)

physiological needs

5)

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.
A)

actual self-concept
B)

ideal self-concept
C)

others' self-concept
D)

prohibitive self-concept
E)

suggestive self-concept

6) IKEA has achieved