Project Title: Multimedia Courseware Shell for Innovative Business Curriculum: Integrating Text, Graphics, and Applications
Submitted by: Elizabeth Michaels, Ph.D., Professor in English and Faculty Director of the Bachelor of Applied Business Program, Continuing Education and Extension, East Bank Campus, 624-8206, emich023@umn.edu
Pat Lingren, Program Director, Continuing Education and Extension, East Bank Campus, 624-3435, pling@umn.edu
Submitted to: Project MinneMac, 190 Shepherd Labs, University of Minnesota, hujyen@umn.edu
Type of Funding Requested: Equipment Request
Project Dates: September 1994-August 1996
Date of Submission: June 6, 1994
Need for the Project
A new experimental degree program, the Bachelor of Applied Business Program (BAB), was launched Spring Quarter 1994 by Continuing Education and Extension. BAB is a practitioners’ degree for the working adult student. The emphasis in the program is on learning skills and accessing information to apply to solving practical workplace problems in a rapidly changing business world. The program was developed with substantial involvement of the Inver Hills Community College, the business community in the Twin Cities area, and the University of Minnesota’s Continuing Education and Extension (CEE) unit. This is the first degree program offered by CEE, and—if successful—it will serve as a model for redefining “outreach” in the urban corridor to fulfill part of the land grant mission of the University of Minnesota. We are currently in the process of developing the course materials and selecting faculty to teach in the program for Fall Quarter 1994.
Note that the three distinguishing features of the BAB program include a number of technical features, graphic elements, or applications that could be significantly enhanced by multimedia