Mushin No Shin
Outline of paper proposed to be to be contributed to:
CONSUMER INSIGHTS 2008
Dubai
9-11 February 2009
Title of paper:
Mushin No Shin
The mindless approach to Insight generation
Authors:
Name: Mr Arun Joshi
Qualifications: Bachelor of Technology, Postgraduate Diploma in Management
Position in the company: Regional Head: EEMEA Knowledge Management and Client Development
Full address:
The Nielsen Company
PO Box 22525
Sharjah
United Arab Emirates
Phone: +971 6 517 4202
Fax: +971 6 572 8155
Email: arun.joshi@nielsen.com
Name: Mr Anshul Dhar
Qualifications: Bachelor of Arts (Psychology), Postgraduate Diploma in Communications
Position in the company: Research Manager
Full address:
The Nielsen Company
PO Box 22525
Sharjah
United Arab Emirates
Phone: +971 6 517 4234
Fax: +971 6 572 8155
Email: anshul.dhar@nielsen.com
Session for which the paper is intended:
Insight Generation
Subject Matter:
Mushin no shin, a Zen expression meaning ‘mind of no mind’ i.e. a mind not fixed or occupied by thought or emotion and thus open to everything.
Mushin is achieved when a fighter feels no ego during combat. There is an absence of discursive thought, and so the fighter is totally free to act and react towards an opponent without hesitation. At this point, a person relies not on what they think should be the next move, but what is felt intuitively.
Insight is often described as - Penetrating mental vision or discernment; faculty of seeing into inner character or underlying truth; the act or outcome of grasping the inward or hidden nature of things or of perceiving in an intuitive manner [Source - American Psychological Association (APA), (Chicago Manual Style (CMS), Modern Language Association (MLA)]. This paper aims to establish the role of Intuition in generating Insights.
When it comes to Insight generation, the research community has often been in the debate between the uses of Cognitive thinking versus
CONSUMER INSIGHTS 2008
Dubai
9-11 February 2009
Title of paper:
Mushin No Shin
The mindless approach to Insight generation
Authors:
Name: Mr Arun Joshi
Qualifications: Bachelor of Technology, Postgraduate Diploma in Management
Position in the company: Regional Head: EEMEA Knowledge Management and Client Development
Full address:
The Nielsen Company
PO Box 22525
Sharjah
United Arab Emirates
Phone: +971 6 517 4202
Fax: +971 6 572 8155
Email: arun.joshi@nielsen.com
Name: Mr Anshul Dhar
Qualifications: Bachelor of Arts (Psychology), Postgraduate Diploma in Communications
Position in the company: Research Manager
Full address:
The Nielsen Company
PO Box 22525
Sharjah
United Arab Emirates
Phone: +971 6 517 4234
Fax: +971 6 572 8155
Email: anshul.dhar@nielsen.com
Session for which the paper is intended:
Insight Generation
Subject Matter:
Mushin no shin, a Zen expression meaning ‘mind of no mind’ i.e. a mind not fixed or occupied by thought or emotion and thus open to everything.
Mushin is achieved when a fighter feels no ego during combat. There is an absence of discursive thought, and so the fighter is totally free to act and react towards an opponent without hesitation. At this point, a person relies not on what they think should be the next move, but what is felt intuitively.
Insight is often described as - Penetrating mental vision or discernment; faculty of seeing into inner character or underlying truth; the act or outcome of grasping the inward or hidden nature of things or of perceiving in an intuitive manner [Source - American Psychological Association (APA), (Chicago Manual Style (CMS), Modern Language Association (MLA)]. This paper aims to establish the role of Intuition in generating Insights.
When it comes to Insight generation, the research community has often been in the debate between the uses of Cognitive thinking versus