John Citizen
Table of Contents
If you wish you can create page numbers on the table. However this is not a requirement for the business plan
1. Executive Summary
2. Business Overview 2.1 Proprietor’s background and suitability 2.2 Nature of business 2.3 Business name and address 2.4 Business vision and objectives
3. Marketing Plan 3.1 Marketing Objective 3.2 Define the business and product 3.3 Market segmentation 3.4 Target market 3.5 Market research 3.5i Marketing research objectives 3.5ii Situation Analysis 3.5iii Class brainstorming session 3.5iv Survey results and conclusions 3.5v Competitor analysis 3.5vi SWOT analysis 3.5vii Competitive advantage 3.5viii Potential market 3.5ix Market testing 3.6 Marketing strategies 3.7 Action planning, implementation and evaluation 3.8 Monitoring and improving marketing performance
4. Operational Plan 4.1 Legal and Administrative Requirements 4.1i Business Structure 4.1ii Regulatory requirements 4.1iii Insurance 4.1iv Risk management 4.1v Administrative forms and contracts 4.1vi Sources of advice 4.2 Business Operation 4.2i Hours of operation 4.2ii Proposed trading terms/warranties 4.2iii Outline of production or service process 4.3 Resource requirements 4.3i Physical resources 4.3ii Human resources 4.3iii Suppliers 4.3iv Use of technology 4.3v Business location 4.3vi Resource planning and monitoring 4.3vii Strategies to deal with ill health and sudden increase in demand
5. Financial Plan 5.1 Set up costs/how business is financed 5.2 Calculation of prices and charges 5.3 Financial Worksheets
6 Appendices
Executive Summary
My main objective in business is to create awareness of product/service and be perceived as and develop a reputation of high quality nature and to maximise business opportunities.
2. Business Overview 2.1 Proprietor’s background and suitability
I have approximately 7 years experience