Music Genome Project and Pandora

One of my favorite radio medians is Pandora Internet Radio. I enjoy Pandora for the simple fact of variety there over a 700,000 songs in the database. (PANDORA) There are many great radio stations out there. However, after awhile they continue to cycle through the same songs over and over. With Pandora the listeners can suggest specific artists, or genres of music, or a comedian and Pandora not only plays that artist, but artist that are similar to them through that station. Through the Music Genome Project, a team of musician-analysts listens to songs. They study the details of the song to compile a list of artist with similar sounds to create the different playlists. As a member of Pandora you are allowed to create up to a 100 unique “stations.” (Pandora, 2013) Pandora’s mission statement: “We believe in the value of music and have a profound respect for those who create it. We like all kinds of music, from the most obtuse bebop, to the most tripped-out drum n bass, to the simplest catchy pop tune. Our mission is to help you connect with the music YOU love” (Pandora, 2013). Pandora has a single mission and that is to play music the listeners will love. They have added comedy to target listeners who enjoy standup comedy and lighten their day with a laugh (Pandora, 2013). I have an app on my phone and can listen to Pandora wherever I am. I plug my phone into speakers and listen to Pandora everyday. I did further research on the about Pandora page on Thursday March 28th. When entering the Pandora site, the first thing you will notice is the blue screen with Pandora written across it in white. That screen then brings you to their home page. The logo is the name Pandora that can be found in the upper left hand corner of the screen. According to the 22 Immutable Laws of Branding, blue is the color of leadership and is used to communicate stability (Ries, 2002). Under the law of shapes the rectangle is the most preferred shape is more of an eye catcher than

References: iHeart. (2013). About iHeart. Retrieved March 27, 2013, from http://www.iheart.com/about/ Lee, C. (2012). The iDownlaoding top news stories of the week: Pandora update brings iphone 5 support and new social features. Retrieved March 28, 2013, from http://www.idownloadblog.com/2012/10/30/pandora-update-4-0/ Pandora. (2013). About Pandora. Retrieved March 27, 2013, fromhttp://www.pandora.com/about Ries, A., & Ries, L. (2002). The 22 Immutable Laws of Branding. New York, New York: HarperCollins Publishing Inc. Slacker. (2013). Slacker homepage. Retrieved March 27, 2013, from http://www.slacker.com/about Yeung, K. (2013). The Next Web: Pandora integrates with chrysler’s uconnect access, now partnered with 20 US automotive brands. Retrieved March 28, 2013, from http://thenextweb.com/insider/2013/01/07/pandora-radio-now-part-of-chryslers-uconnect-access-partnered-with-more-than-1000-companies/ Keynote Presentation: