Music Player Market Research in India
Music Bot
M a r k e t i n g P l a n
Sahil Mehta
Pg
> Company Description > Competitive Analysis > Major Competition > Audience Analysis > Suitable methods of promotion > Executive Summary > Business Objectives > Organization Structure > Work Breakdown Schedule > Gantt Chart > Resources & Budget > Risk Management 2 3 4 5 6 7 8 9 10 11 12 13
1
Company Description
Name Music Bot
Location India.
Target Audience Music lovers of all ages.
Product The CloudPod - A music player that works through the internet.
2 3
Competitive Analysis
Market Revenue
The total market revenue in 2011/2012 was pegged at Rs.290 Cr. up from just 235 the previous year.
23% rise
Rs. 235 Cr
Rs. 290 Cr
Competitors Apple (45%) Transcend (15%) SanDisk (15%) Sony (15%) Others (10%)
2010/2011
2011/2012
3
Major Competition
Name Apple
Products iPod (Shu e/Nano/Classic/Touch)
Strengths Ease-of-Use, Quality Hardware, Regular Software Updates, Cool Factor
Weaknesses Higher Prices, Batteries Non-Replaceable by User, Expensive Repair Services, Doesn’t provide a way to access free music, & iTunes Store is expensive.
4
Audience Analysis
Research indicates a 28% increase in the percentage of music fans in India in the past 4 years.
36 %
Place (%) Home (72%) Car (3%) Commute (9%) Work (10%)
The numbers are highest in the 15-30 age bracket followed by the 12-14 age group and 30-39 age group.
48%
28% rise
30% 22% 8%
2008
2012
15-30
12-14
30-39
5
Suitable methods of promotion
1. An identity for Music Bot & the CloudPod
This includes creation of a logo & stationary to supplement it.
This includes magazine ads and posters.
This includes website interactivity design.
6
Executive Summary
Industry Music Players Project Manager Sahil Mehta Team 3 Graphic Designers 1 Web Designer 1 Multimedia Designer 1 Copywriter In-house printers
Music players have reigned the music world in the recent
M a r k e t i n g P l a n
Sahil Mehta
Pg
> Company Description > Competitive Analysis > Major Competition > Audience Analysis > Suitable methods of promotion > Executive Summary > Business Objectives > Organization Structure > Work Breakdown Schedule > Gantt Chart > Resources & Budget > Risk Management 2 3 4 5 6 7 8 9 10 11 12 13
1
Company Description
Name Music Bot
Location India.
Target Audience Music lovers of all ages.
Product The CloudPod - A music player that works through the internet.
2 3
Competitive Analysis
Market Revenue
The total market revenue in 2011/2012 was pegged at Rs.290 Cr. up from just 235 the previous year.
23% rise
Rs. 235 Cr
Rs. 290 Cr
Competitors Apple (45%) Transcend (15%) SanDisk (15%) Sony (15%) Others (10%)
2010/2011
2011/2012
3
Major Competition
Name Apple
Products iPod (Shu e/Nano/Classic/Touch)
Strengths Ease-of-Use, Quality Hardware, Regular Software Updates, Cool Factor
Weaknesses Higher Prices, Batteries Non-Replaceable by User, Expensive Repair Services, Doesn’t provide a way to access free music, & iTunes Store is expensive.
4
Audience Analysis
Research indicates a 28% increase in the percentage of music fans in India in the past 4 years.
36 %
Place (%) Home (72%) Car (3%) Commute (9%) Work (10%)
The numbers are highest in the 15-30 age bracket followed by the 12-14 age group and 30-39 age group.
48%
28% rise
30% 22% 8%
2008
2012
15-30
12-14
30-39
5
Suitable methods of promotion
1. An identity for Music Bot & the CloudPod
This includes creation of a logo & stationary to supplement it.
This includes magazine ads and posters.
This includes website interactivity design.
6
Executive Summary
Industry Music Players Project Manager Sahil Mehta Team 3 Graphic Designers 1 Web Designer 1 Multimedia Designer 1 Copywriter In-house printers
Music players have reigned the music world in the recent