2. A. THE BUSINESS
5
3. B. THE STRATEGY
5
4. C. THE MARKET
6
5. D. THE MANAGEMENT
6
6. E. THE FINANCIALS 7
7. F. THE COMPANY MISSION 7
8. G. THE CRITERIA OF MVNO 8
9. H. EXCEPTIONS
8
10. 2. THE BUSINESS
9
11. A. REQUIREMENT ANALYSIS
9
12. B. DESCRIPTION OF SERVICES
9
13. C. TARGET MARKET 10
14. D. SERVICES OFFERED – PRIMARY REVENUE DRIVERS
11
15. E. POTENTIAL FUTURE SERVICES – ALTERNATIVE REVENUE SOURCES
12
16. F. DISTRIBUTION, PURCHASING AND REFILLS
17. G. STARTER PACKAGE
13
15
18. H. HANDSETS AND HARDWARE 15
19. I. GSM SYSTEM AND THE SIM-CARD
16
20. J. THE WEB-SITE AND CUSTOMER INTERFACE
17
21. K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE 17
22. L. BACK-OFFICE AND CUSTOMER CARE
23. M. THE NETWORK OPERATOR
24. N. REGULATORY
25. O. CHURN
18
20
20
26. 3. THE OPPORTUNITY
27. A. OPPORTUNITY
22
22
28. B. STRATEGY 22
29. C. PROVISIONING AND MANAGEMENT 25
30. D. INFRASTRUCTURE
25
31. E. MULTI-IMSI APPROACH. 27
32. F. MULTI-NETWORK VPN
27
33. G. SECURITY AND CONTROL
28
34. H. FORECAST 29
35. 4. THE MARKET
30
36. A. US WIRELESS MARKET 30
37. B. PREPAID MARKETS
38. C. WHOLESALE
30
31
39. D. NEGOTIATION VECTORS
32
40. E. ANALYSIS ON SETUP COST
33
41. F. TERMINAL USAGE AND CONTROL
Copyright © 2013 Mind Commerce LLC
35
18
42. G. NETWORK USAGE AND CONTROL
43. 5. MARKETING PLAN
37
44. A. GENERAL OVERVIEW
37
45. B. MARKETING IDEAS
37
36
46. C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
47. D. PARTNERING AND CO-BRANDING
48. E. LOYALTY PROGRAM
43
43
49. F. MIGRATION STRATEGY 44
50. 6. FINANCIAL OVERVIEW 45
51. A. REVENUE STREAMS & COST CONSIDERATIONS 45
52. B. REVENUE GROWTH
45
53. C. FINANCIAL PROJECTIONS
54. D. FUNDING
45
47
55. E. EXIT STRATEGY
48
56. 8. EXTENSIONS AND UPGRADES 50
57. A. SELECTION CRITERIA
51
58. B. TECHNICAL REQUIREMENTS 52
59. C. OTHER FACTORS 53
60. 9. POTENTIAL MARKET SEGMENTS (AD. 1)
54
61. 10. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)
62.