My essay
SB0762
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
INDIVIDUAL ASSIGNMENT
FPT University
Instructor: Nguyen Ngoc Truc Chi
Class: SB0762
Student: Nguyen Thuy An
Topic
MARKETING MIX STRATEGY
OF TRUNG NGUYEN COFFEE
Executive Summary
Objectives:
1. Describe the general situation of Vietnam instant coffee market and particular situatio of T u g Ngu e ’s p odu ts
2. Appl theo of Ma keti g Mi P’s i a al zi g a d e aluati g Trung Nguyen’s
Marketing Strategy in Vietnam
Subject and Scope of Study:
-
Subject: P’s Ma keti g “t ateg of T u g Ngu e Coffee
Scope of study: Trung Nguyen Coffee
Method:
Analyzing information collected from:
-
Internet and mass media
Website of Trung Nguyen
INDIVIDUAL ASSIGNMENT | Mix Marketing Strategy
PRINCIPLES OF MARKETING
COTENTS
Executive Summary....................................................................................................................................... 1
Preface .......................................................................................................................................................... 3
Introduction of Trung Nguyen ...................................................................................................................... 4
1.
Brief History .................................................................................................................................. 4
2.
Vision and Mission ........................................................................................................................ 4
3.
Core Value ..................................................................................................................................... 4
4.
Corporate Beliefs .......................................................................................................................... 4
Analysis of T u g Ngu e ’s Mi Ma keti g “t ateg
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
INDIVIDUAL ASSIGNMENT
FPT University
Instructor: Nguyen Ngoc Truc Chi
Class: SB0762
Student: Nguyen Thuy An
Topic
MARKETING MIX STRATEGY
OF TRUNG NGUYEN COFFEE
Executive Summary
Objectives:
1. Describe the general situation of Vietnam instant coffee market and particular situatio of T u g Ngu e ’s p odu ts
2. Appl theo of Ma keti g Mi P’s i a al zi g a d e aluati g Trung Nguyen’s
Marketing Strategy in Vietnam
Subject and Scope of Study:
-
Subject: P’s Ma keti g “t ateg of T u g Ngu e Coffee
Scope of study: Trung Nguyen Coffee
Method:
Analyzing information collected from:
-
Internet and mass media
Website of Trung Nguyen
INDIVIDUAL ASSIGNMENT | Mix Marketing Strategy
PRINCIPLES OF MARKETING
COTENTS
Executive Summary....................................................................................................................................... 1
Preface .......................................................................................................................................................... 3
Introduction of Trung Nguyen ...................................................................................................................... 4
1.
Brief History .................................................................................................................................. 4
2.
Vision and Mission ........................................................................................................................ 4
3.
Core Value ..................................................................................................................................... 4
4.
Corporate Beliefs .......................................................................................................................... 4
Analysis of T u g Ngu e ’s Mi Ma keti g “t ateg
References: Phillip Kotler, Gary Amstrong; Pearson; Principles of Marketing, 14th edition http://www.trungnguyen.com.vn/ INDIVIDUAL ASSIGNMENT | Mix Marketing Strategy