My Fitness Pal Final
My Fitness Pal
JENNIFER GAMACHE, CONTENT
K I M R A Y, C O N T E N T & D E S I G N
www.myfitnesspal.com
Content by Kim
Ray
Company Overview
MyFitnessPal Inc. operates an online nutrition and calorie counter database that
MyFitnessPal
operates an food online nutrition calorie counter database that allows usersInc. to record their intake, and and track calorie counting and food plans. It allows users to record their food intake, and track calorie counting andiPad, foodAndroid, plans. It also provides
MyFitnessPal
mobile, a mobile application for iPhone, also provides MyFitnessPal mobile for iPhone, iPad, Android,
Blackberry,
and Windows mobile,
Phone 7ausers to application track their food and exercise plans. The
Blackberry,
and Windows
Phone
users to track theirFrancisco, food and exercise plans. The company was founded in
2005 7and is based in San
California.
company was founded in 2005 and is based in San Francisco, California.
Kleiner, Accel Invest $18M in
Nutrition App Maker MyFitnessPal
•• Site
Site is is funded funded by by 2
2 Capital
Capital
Venture
Venture Corporations
Corporations
•• No
No other other pop-ups pop-ups or or advertisements advertisements •• Appears
Appears to to focus focus on on personal personal entertainment entertainment Content by Kim
Ray
Quality of Content
Content is from website employees as well as members
Most content appears to be accurate Member added content is editable Content by Kim
Ray
Contact Information
Departmental Business
Contacts
Website & Forum
Contacts
Content by Kim
Ray
Mission Statement
Stated Purpose: “Lose weight the healthy way. We believe-and medical studies prove-that the best way to lose weight and keep it off is to simply keep track of the foods you eat. Gimmicky machines and fad diets don’t work, so we designed a free website and mobile apps that make calorie counting and food tracking easy.”
MyFitnessPal’s mission statement accurately depicts the company’s agenda. The website and the
JENNIFER GAMACHE, CONTENT
K I M R A Y, C O N T E N T & D E S I G N
www.myfitnesspal.com
Content by Kim
Ray
Company Overview
MyFitnessPal Inc. operates an online nutrition and calorie counter database that
MyFitnessPal
operates an food online nutrition calorie counter database that allows usersInc. to record their intake, and and track calorie counting and food plans. It allows users to record their food intake, and track calorie counting andiPad, foodAndroid, plans. It also provides
MyFitnessPal
mobile, a mobile application for iPhone, also provides MyFitnessPal mobile for iPhone, iPad, Android,
Blackberry,
and Windows mobile,
Phone 7ausers to application track their food and exercise plans. The
Blackberry,
and Windows
Phone
users to track theirFrancisco, food and exercise plans. The company was founded in
2005 7and is based in San
California.
company was founded in 2005 and is based in San Francisco, California.
Kleiner, Accel Invest $18M in
Nutrition App Maker MyFitnessPal
•• Site
Site is is funded funded by by 2
2 Capital
Capital
Venture
Venture Corporations
Corporations
•• No
No other other pop-ups pop-ups or or advertisements advertisements •• Appears
Appears to to focus focus on on personal personal entertainment entertainment Content by Kim
Ray
Quality of Content
Content is from website employees as well as members
Most content appears to be accurate Member added content is editable Content by Kim
Ray
Contact Information
Departmental Business
Contacts
Website & Forum
Contacts
Content by Kim
Ray
Mission Statement
Stated Purpose: “Lose weight the healthy way. We believe-and medical studies prove-that the best way to lose weight and keep it off is to simply keep track of the foods you eat. Gimmicky machines and fad diets don’t work, so we designed a free website and mobile apps that make calorie counting and food tracking easy.”
MyFitnessPal’s mission statement accurately depicts the company’s agenda. The website and the