My Phone Thesis
I. Executive Summary
Solid Group Incorporated has been in the retail industry for more than 50 years. Among Solid Group’s biggest projects to date is the introduction of My|Phone, the very first dual active SIM mobile phone. My|Phone is the first and leading Filipino mobile phone manufacturer in the Philippines and developing better phones at much affordable prices. A proposal for the Global Marketing plan for My|Phone has been made. In the most recent statistics available from the ITU World Telecommunication/ICT Indicators Database in 2009, Anguilla garnered the sixth spot as one of the top twenty countries with the highest per capita cell phone use. Anguilla is the most northern of the Leeward Islands in the Lesser Antilles in the eastern Caribbean Sea. It also has garnered 95 percent literacy on English. It is good for tourist destinations since it’s the only island in the Caribbean which tourists can feel at ease when it comes to language. The positioning statement is “For those who want a more “customized” look, My|Phone is a Philippine mobile phone brand that offers dual SIM mobility which are localized, affordable, and are of high quality”. My|Phone will launch a new line of mobile phones set for the Anguillan Taste. This product line is called the EEL series from the name Anguilla itself which is Spanish for eel. The product line consists of Dual sim touch screen phones and watch phones both with Wi-Fi and TV. The target market is the teens and working professional who are looking for the first mobile phone provider with customized application and content tagged as “Anguillan Phone”. The edge of this new product line is that it has the CustomizeU software with customized applications like Anguillan jokes, quotations, recipes and daily bible readings are installed on the gadgets for the target market’s delight. The media that will be used is the TRIMP media which consists of TV, radio, internet, mobile and print advertising. My|Phone that is based in
Solid Group Incorporated has been in the retail industry for more than 50 years. Among Solid Group’s biggest projects to date is the introduction of My|Phone, the very first dual active SIM mobile phone. My|Phone is the first and leading Filipino mobile phone manufacturer in the Philippines and developing better phones at much affordable prices. A proposal for the Global Marketing plan for My|Phone has been made. In the most recent statistics available from the ITU World Telecommunication/ICT Indicators Database in 2009, Anguilla garnered the sixth spot as one of the top twenty countries with the highest per capita cell phone use. Anguilla is the most northern of the Leeward Islands in the Lesser Antilles in the eastern Caribbean Sea. It also has garnered 95 percent literacy on English. It is good for tourist destinations since it’s the only island in the Caribbean which tourists can feel at ease when it comes to language. The positioning statement is “For those who want a more “customized” look, My|Phone is a Philippine mobile phone brand that offers dual SIM mobility which are localized, affordable, and are of high quality”. My|Phone will launch a new line of mobile phones set for the Anguillan Taste. This product line is called the EEL series from the name Anguilla itself which is Spanish for eel. The product line consists of Dual sim touch screen phones and watch phones both with Wi-Fi and TV. The target market is the teens and working professional who are looking for the first mobile phone provider with customized application and content tagged as “Anguillan Phone”. The edge of this new product line is that it has the CustomizeU software with customized applications like Anguillan jokes, quotations, recipes and daily bible readings are installed on the gadgets for the target market’s delight. The media that will be used is the TRIMP media which consists of TV, radio, internet, mobile and print advertising. My|Phone that is based in