My Project
Contents
Introduction 1
Company Profile
Components of firm’s environment 2
External and Internal Environment 3
Environmental scanning 4
SWOT Analysis
Conclusion 7
Bibliography
Appendix I Production cycle 10
Appendix II Article: "Rebuilding the Coke bubble" 11
Introduction
Company Profile
Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and sensuality
Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman. They help the Indian woman in expression of her best self – sensual, original, expressive, alive and intuitive
Lakme inspires her to unleash the potency of her femininity, beauty and sensuality
Half a century ago, as India took her steps into freedom, Lakme, India 's first beauty brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian Industry - that of skincare and cosmetic products. Armed with a potent combination of foresight, research and constant innovation, Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products to pamper herself from head to toe. These include products for the lips, nails, eyes, face and skin, and services like the Lakme Beauty Salons.
A little bit of Lakmé history:
In 1995, Lakmé Ltd (a Tata Group company) and HLL formed a 50:50 venture Lakmé Lever that would market and distribute Lakmé 's products. In 1998, Lakmé sold its brands (and the 50 per cent it owned in the JV) to HLL, renamed itself Trent and entered a different business (retail). Only, the years between 1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakmé
Introduction 1
Company Profile
Components of firm’s environment 2
External and Internal Environment 3
Environmental scanning 4
SWOT Analysis
Conclusion 7
Bibliography
Appendix I Production cycle 10
Appendix II Article: "Rebuilding the Coke bubble" 11
Introduction
Company Profile
Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and sensuality
Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman. They help the Indian woman in expression of her best self – sensual, original, expressive, alive and intuitive
Lakme inspires her to unleash the potency of her femininity, beauty and sensuality
Half a century ago, as India took her steps into freedom, Lakme, India 's first beauty brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian Industry - that of skincare and cosmetic products. Armed with a potent combination of foresight, research and constant innovation, Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products to pamper herself from head to toe. These include products for the lips, nails, eyes, face and skin, and services like the Lakme Beauty Salons.
A little bit of Lakmé history:
In 1995, Lakmé Ltd (a Tata Group company) and HLL formed a 50:50 venture Lakmé Lever that would market and distribute Lakmé 's products. In 1998, Lakmé sold its brands (and the 50 per cent it owned in the JV) to HLL, renamed itself Trent and entered a different business (retail). Only, the years between 1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakmé
Bibliography: Economic Forecast According to a new research report “Cosmetics Market Forecast (2008-2012)” by Market Research Solutions, cosmetics industry worldwide will continue to witness positive growth despite the after-effects of economic crisis