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From the Outside Looking In
Christopher Galang
Jennifer Brundidge
Communications 1
Sec: F 12:00
18 November 2003
From the Outside Looking In
Atelophobia is the fear of imperfection and it is this human condition that many of today's advertisements are geared upon affecting. While the majority of people will not likely claim to be perfectionists, it is clear that nobody wants to be disliked or alienated by others. It is this desire of inclusion that propels people to undergo extreme measures and seek quick solutions through the plethora of creams, makeup, deodorants, and surgical options available today. As a child growing up in a predominantly "white" neighborhood, I remember asking my mom why I could not have "yellow" hair like all the other kids. My best friend was blonde and even my teacher was too, what was wrong with me that I was not? It seems that this desire to be on the "inside" is a trait conditioned very early in life and advertisers prey upon this need to compel us into buying their products. Analyzing the Loreal ad