Mysore Sandal
SUBMITTED TO – PRABU DOSS K
2010
MMA – MYSORE SANDAL SOAP
SUBMITTED TO – PRABU DOSS K
XIME
SUBMITTED TO – PRABU DOSS K
SUBMITTED TO – PRABU DOSS K
Submitted by:
Aravindhan - 18
Charumathi -28
Amrutha Gadag - 37
Gaganpreet kaur - 38
Hariharan - 42
Table of Contents
Executive Summary……………………………………………………………………………………….......3
Introduction……………………………………………………………………………………………………4
Objectives……………………………………………………………………………………………………..4
Situation Analysis……………………………………………………………………………………………..4
Industry Analysis……………………...…………………………………………………………….4
Competitor Analysis……….………………………………………………………………………5
Company Analysis…...……………………………………………………………………………..6
SWOT Analysis……………………………………………………………………………………………….7
Market Segmentation………………………………………………………………………………………….8
Marketing Mix…………………….………………………………………………………………………..9
Product…………………………………………………………………………………………...9
Product Diversification….………………………………………………………………………....9
PLC………………………………………………………..………………………………………10
Pricing……………………………………………………………………………………………..10
Promotion…………………………………………………………………………………………11
Distribution………………………………………………………………………………………..12 Customer Services……………………...…………………………………………………………14
Plans for the next one year…………………………………………………………………………………..14
Conclusion………………………………………………………………………………………16
Bibliography……………………………………………………………………………………….17
Annexure…………………………………………………………………………………………..18
Executive Summary
The main objective of this project is to achieve a thorough understanding of the various concepts of marketing which we have been familiarised with, through the curriculum. This has been brought about by correlating theory to practice and we have selected Mysore Sandal (Toilet Soap) as our product, for the same.
Through this marketing project, we have tried to understand the activities of KSDL (Karnataka Soaps & Detergents Limited) in a holistic manner and also specifically pertaining to marketing, analyse its product Mysore Sandal in
2010
MMA – MYSORE SANDAL SOAP
SUBMITTED TO – PRABU DOSS K
XIME
SUBMITTED TO – PRABU DOSS K
SUBMITTED TO – PRABU DOSS K
Submitted by:
Aravindhan - 18
Charumathi -28
Amrutha Gadag - 37
Gaganpreet kaur - 38
Hariharan - 42
Table of Contents
Executive Summary……………………………………………………………………………………….......3
Introduction……………………………………………………………………………………………………4
Objectives……………………………………………………………………………………………………..4
Situation Analysis……………………………………………………………………………………………..4
Industry Analysis……………………...…………………………………………………………….4
Competitor Analysis……….………………………………………………………………………5
Company Analysis…...……………………………………………………………………………..6
SWOT Analysis……………………………………………………………………………………………….7
Market Segmentation………………………………………………………………………………………….8
Marketing Mix…………………….………………………………………………………………………..9
Product…………………………………………………………………………………………...9
Product Diversification….………………………………………………………………………....9
PLC………………………………………………………..………………………………………10
Pricing……………………………………………………………………………………………..10
Promotion…………………………………………………………………………………………11
Distribution………………………………………………………………………………………..12 Customer Services……………………...…………………………………………………………14
Plans for the next one year…………………………………………………………………………………..14
Conclusion………………………………………………………………………………………16
Bibliography……………………………………………………………………………………….17
Annexure…………………………………………………………………………………………..18
Executive Summary
The main objective of this project is to achieve a thorough understanding of the various concepts of marketing which we have been familiarised with, through the curriculum. This has been brought about by correlating theory to practice and we have selected Mysore Sandal (Toilet Soap) as our product, for the same.
Through this marketing project, we have tried to understand the activities of KSDL (Karnataka Soaps & Detergents Limited) in a holistic manner and also specifically pertaining to marketing, analyse its product Mysore Sandal in
References: * wikipedia.org (2010). Retrieved February 19, 2009, from Wikipedia: http://en.wikipedia.org/wiki/Mysore_Sandal_Soap not a credible source * Hindu.com * Hindu.com. (2006). Retrieved February 19, 2009, from Hindu News: http://www.hindu.com/2006/03/05/stories/2006030518270100.htm * Mysoresandal.co.in (2010). Retrieved February 19, 2009, from MysoreSandal official site: http://www.mysoresandal.co.in/news.html * Mysoresandal.co.in (2010) * Christ College Institute (2007). Organization Structural Study. Case study. Retrieved February 19, 2009, from: http://www.scribd.com/doc/19054886/KSDL * Sanjeev (2009) * Times of india (2006). Retrieved February 19, 2009, from Times news: http://timesofindia.indiatimes.com/biz/india-business/Dhoni-to-go-topless-Sachin-To-Take-Off-Shirt-For-Soap-Ad/articleshow/1420194.cms