Mystic Makeup Company

Mystic Makeup Company is aimed to be middle class and elegant makeup line that is affordable for everyday people wishing for a sense of elegance. M.M.C wants people to see the beauty in themselves and to practice the art of makeup with its elegant products. "Made for royalty, so you can feel like royalty" isn't the catchphrase for nothing, the regal items are made of worthy materials with a formula that can be produced efficiently enough to provide to everyone with a taste for class. Middle class young women are the targets for these products, though they are inclusive to anyone with an eye for tasteful cosmetics. Starting with an online platform to start with and then moving to a storefront is the ideal transition for the company to get the
M.M.C wants people to see the beauty in themselves and to practice the art of makeup with its elegant products. "Made for royalty, so you can feel like royalty" isn't the catchphrase for nothing, the regal items are made of worthy materials with a formula that can be produced efficiently enough to provide to everyone with a taste for class. The makeup that will be first launched with the company will include 20 shades of eyeshadow, 15 liquid lip stick colors, 15 cream lip stick colors, liquid eyeliner, foundation in multiple shades, pressed powder, concealer, brow gel, and a highlighter/contour pallet. This makeup line is also cruelty-free, meaning that there is no testing done on animals, which is a major stance for the company. This gives the products a higher ranking in elegance, since there is no harm done through the process of creating it. Customers will be drawn to these products and stay with the company due to the quality of the products for the
The online store will have a custom-made layout that is both functional and practical for the customers to have an easy time exploring the website. The main page will display the featured products such as the Pantone line of products bringing special attention to these products, giving them more traffic. Once the store takes off, the goal is to have a store front in Portland, OR where cruelty-free makeup at a reasonable cost is in high demand. Depending on the success of this storefront, others are planned for sites in Seattle, WA, New York, NY, and Los Angeles, CA. Having a store front would allow the customers to test the makeup before they buy it and find the shades and styles that they want. Allowing the customer to test the makeup will also lead to them bringing more people into the shop with them that could end up being potential customers. As well, people walking by the store may be curious and come in. In the future, a partnership between companies such as Sephora and Ulta may form, though in the beginning stages of the company, the primary goal will be getting the name out to the