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Mystic Monk Coffee

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Mystic Monk Coffee
Written Case Analysis No. 2
Mystic Monk Coffee

Submitted to:
Joseph Pangilinan

Submitted by:
STRATMAnagers

Abelardo, Kistine Leir
Dumandan, Marielle
Pamplona, Ciara Patricia Tan, Sarah Issey

Case Background

Vision: Our vision is to purchase the Irma Lake Ranch and expand its operations in order generate more funds for the new monastery

Mission:Our mission is to produce high quality arabica coffee while living a life of solitude and prayer

Objectives to increase sales by 20% by the end of 2012 to increase production capacity of coffee by 20% within 6 months to accommodate 30 monks in the rectory within the span of 2 years to increase market share by 10% by the end of 2012. to sell 5 monastery merchandise before the end of 2012

EXTERNAL ASSESSMENT

FUTURE MACRO:
Potential Changes in the Macro
EFFECT ON BARRIERS, DETERMINANTS OR FACTORS
EFFECT ON 5 FORCES OF COMPETITION
CONCLUSIONS:
O? or T?
Social

Coffee trend brought by Starbucks

Increasing demand of premium quality of Arabica coffee

Rise of competing specialty coffee shops

Rise of premium brands of packaged specialty coffee

Weaker rivalry among competing sellers offering low quality coffee

More buyers: weaker bargaining power of buyers

Higher threats of new entrants

Stronger competitive pressure of substitute products

OPPORTUNITY

OPPORTUNITY

THREAT

THREAT

Technology

Cooperation of firms thru websites

Inclination of loyal customers online

More referrals to new affiliates’ sites

Easier transactions with suppliers

Increased promotion by word of mouth among loyal customers

Weaker rivalry among competing sellers
Weaker bargaining power of suppliers

More buyers: weaker bargaining power of suppliers

OPPORTUNITY

OPPORTUNITY

OPPORTUNITY

SWOT Analysis

OPPORTUNITIES
1. Increasing demand of premium quality of Arabica coffee
2. More referrals to new affiliates’
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