Nabob Coffee's Green Practices
Nabob’s Green Bean Practices
Nabob Coffee Company, formally under Kraft products since 1994, prides itself on developing sustainable, earth-friendly methods to harvest, transport and package their coffee. Their mission is to “…make positive change in the way coffee is brought to you [the consumer]”(Nabob Coffee Company). Nabob capitalized on the increased trend of going green and launched a new campaign in 2010 with the slogan “Better Beans. Better Coffee. Better Planet”(Nabob Coffee Company). The company’s website is an interactive journey through the multiple stages their product goes through and the measures they take to ensure that their producers are treated fairly, their supply chain is efficient and as green as possible, as well as making their packaging out of recyclable materials. In Canada coffee is the number one beverage choice, with over 63% of Canadians drinking coffee daily, averaging 2.6 cups (Coffee Association of Canada). In Anup Shah’s article, called “Consumption and Consumerism”, she argues that, “the real issue is not consumption itself but its patterns and effects”(Shah). I will be using a framework consisting of 5 main areas (environment, economy, social, health and legal) to examine the patterns and effects of Nabob’s choices. Throughout the essay I will be using the multi-part framework to analyze and create a case study on Nabob’s business processes.
Nabob prides itself on its ongoing strive to be as green as possible. From production to packaging they have made it part of their mission to make the planet better off. On their company website it says, “We’re committed to redesigning our supply chain and developing innovative new packaging to reduce our footprint”(Nabob Company). In terms of packing, Nabob says it uses 100% recyclable materials in the outer layer of their canister and they say they have reduced the amount of packaging material discarded into landfills by 800,000 pounds a year (Nabob Company). This is a step
Nabob Coffee Company, formally under Kraft products since 1994, prides itself on developing sustainable, earth-friendly methods to harvest, transport and package their coffee. Their mission is to “…make positive change in the way coffee is brought to you [the consumer]”(Nabob Coffee Company). Nabob capitalized on the increased trend of going green and launched a new campaign in 2010 with the slogan “Better Beans. Better Coffee. Better Planet”(Nabob Coffee Company). The company’s website is an interactive journey through the multiple stages their product goes through and the measures they take to ensure that their producers are treated fairly, their supply chain is efficient and as green as possible, as well as making their packaging out of recyclable materials. In Canada coffee is the number one beverage choice, with over 63% of Canadians drinking coffee daily, averaging 2.6 cups (Coffee Association of Canada). In Anup Shah’s article, called “Consumption and Consumerism”, she argues that, “the real issue is not consumption itself but its patterns and effects”(Shah). I will be using a framework consisting of 5 main areas (environment, economy, social, health and legal) to examine the patterns and effects of Nabob’s choices. Throughout the essay I will be using the multi-part framework to analyze and create a case study on Nabob’s business processes.
Nabob prides itself on its ongoing strive to be as green as possible. From production to packaging they have made it part of their mission to make the planet better off. On their company website it says, “We’re committed to redesigning our supply chain and developing innovative new packaging to reduce our footprint”(Nabob Company). In terms of packing, Nabob says it uses 100% recyclable materials in the outer layer of their canister and they say they have reduced the amount of packaging material discarded into landfills by 800,000 pounds a year (Nabob Company). This is a step
References: Coffee processing - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved March 30, 2012, from http://en.wikipedia.org/wiki/Coffee_processing Coffee | Fair Trade Vancouver Economics of coffee - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved April 2, 2012, from http://en.wikipedia.org/wiki/Economics Harmand, J., Ávila, H., Dambrine, E., Skiba, U., Miguel, S., Renderos, R., & .. J. E., K. K. (2011). AN UNFAIR DEAL. Foreign Policy, (187), 27. American Physcology Association. Accessed March 30 Mussatto, S., Machado, E., Martins, S., & Teixeira, J The Nabob Coffee Company. (n.d.). The Nabob Coffee Company. Retrieved March 30, 2012, from http://www.nabob.ca/en/ Our Work in Sustainable Agriculture | Rainforest Alliance Parker, P. M. (2010). The 2011 Import and Export Market for Extracts of Coffee and Coffee Substitutes in Latin America. Regional Trade Reports, N.PAG.