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NACA
Unit 6 Assignment 1
Final Project
By: Antoine D. Jennings
December 27th, 2013
MBA 6004

Business description and Industry
The Neighborhood Assistance Cooperation of America (NACA). NACA is a non- profit, community advocacy and homeownership organization. NACA’s primary goal is to build strong, healthy neighborhoods in urban and rural areas nationwide through affordable homeownership. NACA has made the dream of homeownership a reality for thousands of working people by counseling them honestly and effectively, enabling even those with poor credit to purchase a home or refinance a predatory loan with far better terms than those provided even in the prime market.
Because NACA gives extensive financial counseling and originate loans for its homebuyer’s (members) we are in the mortgage industry. NACA’s Information technology designed a web program called Lynx.
Strengths
Lynx is a program that allow our members to have access to their file to see where they stand in the process. It also allows our members to provide us with confidential documents such as most recent pay stubs, w-2’s, tax transcripts, and other important documents that will help in determining how much we are going to get them approved for.
NACA’s use of the web is essential to our business, if not for our web use, we would never have enough counselors available to see members. Having NACA lynx significantly reduces face to face time allowing us to be alerted when a file comes through so we can work on it in a timely fashion without having to have the member physically present.
If not for NACA lynx, our members would be back logged when it came to getting appointments with their perspective counselor.

Analyzing the companies use of the web
The web is a major part of our business, without it, we wouldn’t be nearly as effective as we are. Every day, we are adding some new component making the lynx system more user friendly, by the year 2015 NACA estimates that

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