Nados Case Study

In this essay, we will be looking developing a possible growth strategy for Nandos, a fun and often controversial brand. To do so we will do a situational analysis and then analyse Nandos and their potential profitability using the Boston Consulting Group’s Growth share matrix and look at the stage within the product life cycle Nandos is in using the content provided in the case study.
Nandos has 1000 outlets in over 30 countries and is seen as South Africa’s greatest group export, while in South Africa they are seen as sixth biggest franchise in the country with just over 300 stores locally and the majority of the stores situated in the UK (Businesstech.co.za, 2015).
When dissecting the case study one can see that one of the macro factors
For Nandos, this is an existing and ongoing strategy (Anon, 2016) that they are currently using and in order to rival competitors with bigger budgets like KFC, whom have 770 plus out lets in South Africa (Businesstech.co.za, 2015), Nandos have had to open more accessible stores, look at interesting advertising, promotion and store revamps stores annually. Nandos already has delivery in some of their stores and it would be a worthwhile exercise to make this an option to all their stores listed on their online channel, that way customers would be able to purchase from the comfort of their homes and this could increase their penetration
Seeing as Nandos are already highly established in South Africa and other markets they can look at expanding to markets that they were not successful in expanding to (Nandos.com, 2016). There is a growth in the African middle class and their spending power, meaning that customers would be interested in the Nandos brand, as being a “cash” based retailer works in these markets. This would then allow them to take advantage of favorable macro environmental conditions and achieve strategic growth the same way they did within the