Naked Economics
Author Wheelan writes, "Life is about trade-offs, and so is economics." Indeed, so is Naked Economics. This book promises to be a good introduction to economics for the layman. Throughout the book, the author uses easy-to-understand language and vivid examples to illustrate his points in strategic places maintaining a sense of lightness with the readers in reading the material. Here is a summary of each of the 12 Chapters of the book Naked Economics: Undressing the Dismal Science by Charles Wheelan.
CHAPTER 1 - The Power of Markets: Who feeds Paris?
The first chapter begins with an interesting story about how an advertising strategy by Coca Cola Europe proves to be a losing proposition at the start of 1989 but ends in impressive results by the end of 1995. There are myriad of different ways everyday that make modern economy work. Wheelan begins with the question, "Who feeds Paris?" as a starting point to explain how markets are powerful influences in an individual's every day life. Wheelan explains how markets use prices to allocate scarce resources and how markets are self-correcting. Wheelan expounds on how the market gears up and aligns incentives such that individuals work for their own self-interest for an improved standard of living. In no uncertain terms, the author explains how the Soviet socialist economy failed because the bureaucracy of the government controlled the economy. This chapter makes a strong stand that it is not fair to impose preferences on others. He alleges that it is "bad economics to impose preferences on individuals whose lives are much different from all the rest." (p 7).
CHAPTER 2 Incentives Matter: Why you might be able to save and face by calling off your nose (if you are a black rhinoceros)
The entire chapter elucidates on the central idea that "thinking in terms of incentives and disincentives is the best way to formulate policy." (p. 25). He goes further by saying that one the most important roles of government is
CHAPTER 1 - The Power of Markets: Who feeds Paris?
The first chapter begins with an interesting story about how an advertising strategy by Coca Cola Europe proves to be a losing proposition at the start of 1989 but ends in impressive results by the end of 1995. There are myriad of different ways everyday that make modern economy work. Wheelan begins with the question, "Who feeds Paris?" as a starting point to explain how markets are powerful influences in an individual's every day life. Wheelan explains how markets use prices to allocate scarce resources and how markets are self-correcting. Wheelan expounds on how the market gears up and aligns incentives such that individuals work for their own self-interest for an improved standard of living. In no uncertain terms, the author explains how the Soviet socialist economy failed because the bureaucracy of the government controlled the economy. This chapter makes a strong stand that it is not fair to impose preferences on others. He alleges that it is "bad economics to impose preferences on individuals whose lives are much different from all the rest." (p 7).
CHAPTER 2 Incentives Matter: Why you might be able to save and face by calling off your nose (if you are a black rhinoceros)
The entire chapter elucidates on the central idea that "thinking in terms of incentives and disincentives is the best way to formulate policy." (p. 25). He goes further by saying that one the most important roles of government is